P112
INTERVIEW I GENERAL MANAGER, MV AGUSTA NORTH AMERICA, LUCA DOVESI
It's going very well. First,
let me give you a reason why
with Melissa we work very well
together. At the beginning of
the year, we had a couple of
requests of teams that wanted
to have the MV Agusta within
MotoAmerica.
However, with Melissa, we
had a very good understanding
of our reality. We are small. We
are growing. We are young in the
industry. She understands very
well what support we can offer
at a corporate level. Melissa
tells us in advance when she
needs parts. It might take a bit
of extra time to deliver, because,
again, we are a small business
in North America.
Whereas other teams that
are used to working with bigger
If your maximum is 10,000
units internationally per year,
what would be the ideal amount
of sales in the North American
market? If you've only got 10,000
bikes to go around the world,
that's not a lot for North America.
No. But, it can be a very good,
profitable situation for us. The
U.S. is the biggest single country
out there, and North America,
especially Mexico, is growing so
much with our product. We want
to reach around 25-30 percent
compared to the global distribu
-
tion, ideally 2500 units for North
America.
The
MotoAmerica program is
brand new for this year. You've
tied in with Melissa Paris, which
surprised a few people. How
has it been going?
We are starting to take care of
our old customers, economically
and service-wise. A few months
ago, we launched the "welcome
back" campaign. Basically, we
gave a free check to all of our
customers worldwide, up until
2018. A free service check, then
20 percent off on parts that you
need for your bike. This is who
we are today. We are different.
Come back, we will take care of
you. It was a massive success,
both in the U.S. and in Europe.
How many dealers have you
got in North America now?
Right now, we have around 38.
That's in Canada, Mexico, and
U.S.?
27 in U.S., seven in Canada, and
four in Mexico. By the end of the
year we're going to be 60 dealers.
The Dragster RR SCS
America of 2023 glows
under the New York
city skyline.
