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INTERVIEW I GENERAL MANAGER, MV AGUSTA NORTH AMERICA, LUCA DOVESI
brand together, like big luxury
car manufacturers are doing.
Then we can justify the price. He
[Trunkenpolz] is very aggressive.
He has a strong mindset on
goals, so [when he said $27,200]
he was setting the ground for
the future.
This is where we want to be.
And we're not that far. We just
have to upgrade some products
to be really outstanding from
everybody else and enhance the
experience of that product. Then
there is no problem.
So, what is special for them
as a customer? Is there going
to be a white-glove service? Are
there track days brought into it?
He has a seat on the board.
He's focusing more on refining
special project relationships to
-
gether with Hubert Trunkenpolz.
But
as far as I know, he is not
involved anymore on the day-to-
day business of operations.
You mentioned Trunkenpolz.
One thing that he said which
made me go, okay, was that no
MV should be available for less
than $27,200 each. That's a
large sum as a starting point.
Yes, but we are not that far
already. Our entry level lineup in
North America starts at $19,000
for the Brutale RR.
We are trying to create a line
-
up and an experience with the
Has
KTM invested in the Va-
rese production plant?
Yes.
It's already started, with
the permission on everything.
We will have stages. Imagine the
plant as it is today, just better. It
will not physically expand. It will
just be better. We are refitting the
space. It's very vintage, but for a
company to be efficient and also
presentable, you need to upgrade.
We started refining of an old pro
-
duction line, making it better and
easier to
work with. We will keep
doing these phases in the next
five years with the building.
Can you explain Timur
Sardarov's new role within MV
Agusta?
Another beautiful limited-edition MV Agusta, this being the Brutale 1000 RR Assen, named after the
Dutch circuit that's hosted MotoGP every year since the series inception in 1948.
