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Issue link: https://magazine.cyclenews.com/i/1524627
P114 INTERVIEW I GENERAL MANAGER, MV AGUSTA NORTH AMERICA, LUCA DOVESI heritage of MV Agusta, which I think we pulled off. I tried the bike a couple of times and also the Enduro Ve- loce, which is the same bike just different style, different body- work, etc. And it's super fun. Our bike has the three-cylinder that has a counter-rotating crank- shaft, when and when the setup of the chassis is well done, you don't feel the 21-inch front wheel. It's a wholly capable adventure bike, that also has the heritage lookalike that MV Agusta must have, design- wise and in terms of quality. I think it was done very well. Also, the pricing is well-positioned, both for the Orioli and the Enduro Veloce. What is the Orioli going for? $28,998. What's the standard LXP worth? $22K. The difference is the Orio- li comes with the full accessories. Titanium carbon-fiber exhaust, aluminum side panel, skid plate, crash bar, fog lights, and also the different color scheme that resembles the old Cagiva Elefant back in the days. So, it's justified. Then if you like more the red, then go for the Enduro Veloce and put off-road tires on. This is what we are doing with the management that is working now in the company and making sure that every product is aligned for what it represents at the cus - tomer side. CN Japanese manufacturers, they would probably send me every week a list of things to do. It was too much to handle at this point, and with Melissa, it has so far been great, the relationship. And on top of it, she was able to get Roberto Tamburini, who is a famous Italian rider from the na - tional level. Also, we have a very young talent, Aiden Sneed, that just turned 16 a few weeks ago. He's young, but he's going fast. Roberto is a very experienced rider. It's his first experience in the U.S. circuit, so every circuit is new to him. Are those race bikes made here, or are they made in Italy? The one engine is made by our WorldSSP team, and the other engine is assembled by Melissa to the same spec. It depends on timing. If we have an engine that is ready, we ship it. Otherwise, Melissa will build it. But all the bike is built here at Melissa's. MV Agusta recently launched its first true adventure bike, the "NOBODY NEEDS A BIKE. YOU BUY ONE BECAUSE YOU WANT ONE. THE CULTURE OF RIDING IS NOT COMMUTING. IT'S ABOUT PLEASURE." The Enduro Veloce is an ultra-important machine for MV Agusta, which goes head-to-head with rivals like the Ducati DesertX and the KTM 890 Adventure range. LXP Enduro Veloce, and the lim- ited-edition Oriloi. Given that MV Agusta is traditionally a brand for tarmac use, how big is this sector of the market for MV Agusta? At the beginning when we started this relationship with KTM, from Stefan Pierer down, nobody was convinced about this project. They had all the questions and were skeptical, which is fine. That's how we like the discussion to be, interactive a lot. However, if MV is good at anything, it is interpreting a seg - ment and trying to re-elaborate in our own expression. The team in Varese had a clear idea of these bikes, espe- cially the Orioli. We wanted to have an all-terrain capable of everything, with the spirit and