Ducati Unveils Ayrton Senna Tribute Monster
J
ust two weeks on from the
30th anniversary of the great
Ayrton Senna's death, Formula
One reconvened at Imola for
the seventh round of the 2024
Championship at Imola, the
very circuit where the three-time
World Champion lost his life.
To commemorate the oc
-
casion, Ducati was on hand to
unveil the brand-new Monster
Senna. Based on the company's
Monster SP, the Monster Senna
is resplendent in the colors of
Brazil and of the iconic Senna
helmet that he wore for the
entirety of his career, never once
changing the design or colors of
his homeland in which he was
revered almost as a demi-god.
Senna was a huge fan of
Ducati, having first received an
851 SP in 1990 as a gift from
then-Ducati CEO Claudio Casti
-
glioni. Senna became infatuated
with the brand and was one of
the first owners of the original
Ducati Monster 900 when it was
released in 1992.
He would later collaborate
with Ducati on the legendary 916
Senna a couple of months be
-
fore his death in 1994 behind the
wheel of the Rothmans Williams
Formula One car. Ducati and the
Senna family agreed to release
the machine as a production
model later in 1994.
The collaboration with Senna
Brands resumed in 2014 with the
1199 Panigale, which featured a
limited series of 161 units—the
same number of Grands Prix
raced by Ayrton—reserved for
the Brazilian market.
This new Monster Senna is
limited to 341: The numeral
three marks the number of
Formula One World Champion
-
ships he won, and 41 denotes
the number of times he stood on
the top step of the podium as a
GP winner.
"Ayrton Senna was and will
forever stand as an icon," said
Claudio Domenicali, Ducati
Motor Holding CEO. "A sports
legend, an extraordinary person,
and a passionate motorcyclist
whom we wish to honor with
a special edition of one of the
most iconic models in our range:
the Monster. Senna was one
of the very first owners of the
Monster 900 and perfectly rep
-
resented the values of this bike:
style, boldness, and fun. The
Monster Senna demonstrates
how honored we are to define a
champion of this incredible level
as a true Ducatista."
CN
VOLUME ISSUE MAY , P29
Ducati released the
limited-edition Monster
Senna in honor of
the late Formula One
Champion, Ayrton
Senna.
