Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1500384
Supercross Celebrates $1M Fundraising Effort T hanks to the generosity of rac- ers, teams, industry partners and fans, Monster Energy AMA Supercross says it is pleased to announce it has surpassed the $1 million fundraising milestone in support of the lifesaving mission of St. Jude Children's Research Hospital: Finding cures. Saving children. This milestone marks seven years of commitment to St. Jude families. The partnership between Feld Entertainment and St. Jude Chil - dren's Research Hospital kicked off in 2017, when Feld Entertain- ment and Supercross legend Ryan Dungey launched the initiative within the Supercross community. "Every new bridge that Super- cross and St. Jude Children's Re- search Hospital cross together just opens my eyes to how meaningful and impactful this relationship is and can be. I'm looking forward to a long-continued partnership in the future," said Dave Prater, Vice President of Supercross. Over the course of each sea - son, the Supercross community supports St. Jude through an annual text-to-donate campaign, online auction and special mo- ments with patients and their families. The auction is launched each year on the heels of an an- nual race dedicated solely to the kids at St. Jude. Round 14, of the 2023 season, which took place at MetLife Stadium in East Ruth- erford, New Jersey, served as the annual race in which athletes and teams featured St. Jude patient-inspired artwork on their jerseys, gear and bike graphics. These one-of-a-kind items were then donated to the auction where 100% of the proceeds went directly to supporting St. Jude and its families. Because of fundraising through partnerships like this, families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live. The 2023 Love Moto Stop Cancer text-to-donate campaign raised $92,789 throughout the season while the online auction raised an additional $137,290 in just two weeks. Supercross is the only entity outside of country music to use their own community-wide slogan—Love Moto Stop Cancer. Moto is short for Motocross which embel - lishes both disciplines of Moto- cross and Supercross. The spike in donations is a direct result of Supercross' commitment to St. Jude and this year's one-of- a-kind campaign. Donors who pledge $19 or more per month receive an exclusive Love Moto Stop Cancer T-shirt, routinely worn by all the sport's top ath - letes. CN WIND IN THE P66 Monster Energy AMA Supercross says it has surpassed the $1 million fundraising milestone in support of the lifesaving mission of St. Jude Children's Research Hospital.