Crouch Named AMA Pro Racing CEO
A
MA Pro Racing an-
nounced that its board
of managers has named
Gene Crouch as Chief
Executive Officer (CEO).
Crouch has served as the
company's Chief Operating
Officer since 2020.
"Gene has proven him
-
self as an experienced and
forward-looking leader,"
said Mike Helton, Chair
-
man of the AMA Pro Racing
Board. "His knowledge of
the motorcycle industry
combined with his ability to
balance all the stakeholders
in AMA Pro will be impor
-
tant to the company's future
success."
According to the AMA,
Crouch has played an
instrumental role in shaping
the direction of AMA Pro Racing
since joining the company when
it was founded in 2008. He's
spearheaded several critically
important initiatives, including
developing AMA Pro Racing's
industry-leading timing and
scoring as well as the innova
-
tive FansChoice.tv livestream-
ing service. Crouch has also
played a critical role in securing
major sponsorship and media
rights agreements for the series
brands that are operated out of
the company's Daytona Beach
headquarters, including Progres
-
sive American Flat Track and
American Hillclimb.
As Chief Executive, Crouch
will now provide strategic leader
-
ship for North America's premier
professional motorcycle racing
organization. His primary direc
-
tives include developing growth
strategies for the company's
professional racing disciplines
and fostering synergistic rela-
tionships with strategic partners
and licensees, including the
AMA, MX Sports Pro Racing and
Feld Motor Sports.
"I'm deeply honored and
grateful to the Board for the op
-
portunity to lead this incredible
organization," said Gene Crouch,
CEO of AMA Pro Racing. "The
motorcycle racing industry has
entered an unprecedented era of
cooperation and collaboration. I
look forward to working closely
with the Board and our strategic
partners as we usher in the next
chapter of growth for the sport."
Crouch takes the baton as
CEO from predecessor Michael
Lock, who led the strategy to
revitalize Progressive American
Flat Track after taking the helm
in 2016. Lock will now transition
to the role of Executive Consul
-
tant for AMA Pro Racing where
he will also support NASCAR
and IMSA with special projects
such as international racing
strategies and NASCAR's Ga-
rage 56 program for the 100th
running of the 24 hours of Le
Mans, scheduled for June 10-11
of this year.
Both Crouch and Lock will
assume their new roles effective
immediately.
CN
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WIND
IN THE
Gene Crouch is the new
Chief Executive Officer (CEO)
of AMA Pro Racing.
