FEATURE I DAINESE EXPEDITION MASTERS ICELAND
P92
Rennie drifts across
the volcanic grounds
of the Thingvellir
National Park.
tour is about connecting the
brand to the people who use
the product in more ways than
simply selling them some gear
and a few GPS coordinates.
The Dainese Expedition
Masters runs an 11-day tour in
the Atacama Desert in Chile
and Bolivia, this five-day expe-
dition in Iceland, and an 11-day
tour through Arizona, Utah
and Nevada as part of the
West USA leg. There are also
other courses/tours that focus
on road racing, with Italian
racing legends Mattia Pasini
and Manuel Poggiali running
courses at Misano and, the
big one, flat tracking at Valen-
tino Rossi's ranch (yes, that's
right), with the man himself.
The Iceland adventure is
part tour expedition, part rid-
ing course, and part stress
relief, as riders can join and
experience lands they would
otherwise only see on their
phones.
"Expedition Master is a very
important project for Dainese
because it's not only tours, not
only the school," says Bono
in his Italian-English. "It's a
mix between tour and training
to improve on- and off-road
riding, how is the best way to
