VOLUME 59 ISSUE 46 NOVEMBER 15, 2022 P45
2023 APRILIA
ELECTRICa
A
prilia used the EICMA
Show in Milan to unveil
its new ELECTRICa, a
concept machine aimed at not
just the riders of tomorrow, but
the riders of next week—like,
kids in junior high.
The ELECTRICa's innova-
tion has been driven largely
by the changing world we as
a society have inherited since
the pandemic, where working
practices changed dramati-
cally from 9-5 office jobs to
24/7 remote working.
"The enormous possibilities
introduced by digitalization and
networks are producing a radi-
cal change in life habits for all,"
Aprilia said in a press release.
"Because an increasing amount
of activity can be carried out
remotely, commuting needs will
also change but moving around
without barriers will remain a
necessity, especially among the
youngest people."
Aprilia goes on to state the
ELECTRICa is aimed at rid-
ers who, essentially, are not
really riders and not waiting
on the latest RSV4 but just
need cheap, reliable forms of
transportation—no doubt Aprilia
hopes these riders will get the
bug and become Aprilia cus-
tomers for life.
"The thrilling riding experi-
ence that only a bike can
provide cannot be virtually re-
placed or reproduced," Aprilia
says. "The ELECTRICa project
is a new concept—a light-
weight, zero emissions bike
with a fun and satisfying ride to
provide maximum freedom and
riding pleasure even for use
in the cities of the future: the
fun and freedom of riding will,
therefore, not be lacking and
they will always be the cardinal
principle at the base of all ve-
hicles built by Aprilia, the sport
bike factory par excellence."
As you can guess by the
name, the ELECTRICa will
be battery powered, with the
electric motor looking like it's
part of the swingarm. Inverted
forks add a touch of something
familiar to regular riders, but
this is still very much a concept
machine with no word yet as to
when we'll see it in person.
CN
