SX Global Announces New CEO
VOLUME 59 ISSUE 46 NOVEMBER 15, 2022 P29
Adam Bailey (left) is the new CEO of SX
Global. Tony Cochrane (right) has been
named vice chairman.
Suzuki To
Discontinue
GSX-R1000
In Europe,
Japan
S
uzuki plans to discontinue
its hugely successful GSX-
R1000 in Europe, reports the
UK's MCN. Emissions appear
to be the GSX-R1000's demise
since the bike is not Euro5 compliant. The
bike will be discontinued in Japan, as well.
MCN spoke with Suzuki's Great Britain
Director of Motorcycles Paul de Lusig-
nan who said the company will focus on
other, higher volume areas of the market
as superbike sales continue to lag com-
pared to other segments. He would not
comment if Suzuki has any plans to bring
the bike back down the road.
CN
S
X Global announced
that Adam Bailey has
been promoted to chief
executive officer (CEO),
while Tony Cochrane will
assume a new role as vice
chairman of the SX Global
board of directors.
Prior to the promotion,
Bailey occupied the posi-
tion of director of motor-
sports where he spear-
headed development of
the series' unique finan-
cial model, negotiations
and onboarding of the 10
exclusive team licenses,
as well as development
efforts for the innovative
competitive structure
and race format for the
up-and-coming global
supercross series.
"I'm both humbled
and honored to have the
opportunity to step into
the role as CEO of SX
Global," said Bailey. "I am
incredibly proud of what
our team has achieved
in such a short time,
bringing this year's 'pilot
season' to life. Most of all,
I am excited for what the
future brings."
In his new role as vice
chairman, Cochrane will
continue to work securing
new locations to expand
the World Supercross
Championship and com-
mercial opportunities.
CN
Suzuki is beginning
to phase out the
GSX-R1000 in
certain parts of the
world, including
Europe and Japan.
