INTERVIEW I FRANCESCO MILICIA AND SALVO PENNISI
P88
a car is not a big issue, but 80
kilograms on top of the weight of
your Multistrada… We couldn't
do a big tour like we did today
with an electric bike.
What do you think will hap-
pen in the next decade or so
in terms of high-performance
motorcycles being used as
everyday tools for the street?
Is there still a place for these
bikes?
Francesco:
What we are ex-
periencing is that you are right,
the world is changing. But it's in-
creasing really a lot the percent-
age of riders that buy a Panigale
for use on the track, or also as
a collector. So, I think that we
need to be aware that the world
is changing. But anyway, if we
continue to be so good that our
products are anyway the best
and the fastest in the com-
paratives and on the track or are
perceived by Ducatisti as a piece
of art that you can add to your
private collection, we are very,
very optimistic for the future.
By the way, the numbers are
confirming. We are sitting, we just
closed the first semester ever for
the company, but we sit on the
highest portfolio ever for the com-
pany. The demand of our current
product is huge. We know that we
have a great plan also to enlarge
the portfolio of the product.
We would like Ducati to be an
object of desire. I don't want to
say a masterpiece, but we would
like to continue to raise the stan-
dard of our product.
Salvo: I think, for sure, the
world is changing, but people
have demonstrated they want
freedom. They want to enjoy the
freedom a motorcycle can bring.
Covid was a benchmark to un-
derstand this. After Covid, after
two years of pandemic, people
were asking for freedom—they
were buying motorcycles, they're
"MORE AND MORE,
WE WANT TO BE
A COMPANY THAT
GENERATES EMOTION,
THAT CREATES
EXPERIENCES,
MORE THAN JUST
A MOTORCYCLE
PRODUCER."
– FRANCESCO MILICIA
(Top left) Metzeler's
new Karoo 4 was
the tire of choice for
the rigors of Iceland.
(Left) Aerodynamic
lessons learned in
MotoGP are already
making their way to
production Ducati
design. (Right)
MotoE offers an entry
point into electric
motorcycle production
but Milicia admits
we won't be seeing
a consumer electric
Ducati for "at least five
years from now".
