INTERVIEW I FRANCESCO MILICIA AND SALVO PENNISI
P90
This is our dream. This is our
project in medium to long terms.
Of course, in short terms, we
are always trying to develop
better and better tires to fulfill
the needs of some important
partners like Ducati in Original
Equipment. We are passionate
about developing new concepts
of what a tire can do and we will
push strongly on the direction of
differentiation of the two brands.
Francesco: The philosophy
between Metzeler and Pirelli is
very interesting, also to describe
some choices done in Ducati.
We understood there is no one
in fact who will put Ducati in sec-
ond place in terms of style, de-
sign, passion and performance.
But sometimes, especially in
some countries, compared to
maybe a German product, you
must remove every kind of bias
about the reliability of the Italian
company.
This is the reason why since
now 10 years, we put the quality
and service as a first priority of
Ducati. We take no prisoners.
We selected and replaced all the
suppliers that were not aligned
with us on this zero-tolerance
policy on quality. We made an
incredible job on service in order
to, just mention the digital main-
tenance or the survey about the
customer satisfaction of everyone
that used our service. We also in-
creased dramatically the number
of service points in the world.
Tell us about Ducati's NFT
(non-fungible token) program
launched recently?
Francesco:
We already made
NFT with Californian company
NFT PRO and Ripple on the
Ripple blockchain. We pre-
sented, and we will go out with a
drop shortly. So, stay tuned.
How does it work?
Francesco:
I cannot say more.
What if you got Tamburini
with the original sketch of a
999 to put into an NFT?
Francesco:
I think it's a good
idea. We will think about it.
CN
Milicia does a bit of
product testing on the
Metzeler-shod Multistrada
V4 S in Iceland.
