RIDE REVIEW I 2022 HUSQVARNA NORDEN 901
P88
NEW TERRITORY
F
amily can be, well,
difficult. Maybe it's
because I'm writing this
at my in-laws over a holiday,
but good or bad, relation can
set pre-determined expecta-
tions for anyone. In Husqvar-
na's case, the alpha family
member is orange, big, loud
HUSQVARNA HAS
BOLTED OUT OF THE
NICHE AND CREATED AN
ADVENTURE TOURING
MACHINE WITH
CLAIMS OF WORLD-
TRAVEL COMFORT AND
CONVENIENCE. CAN
IT LIVE UP TO THE
HYPE—AND FAMILY
EXPECTATIONS?
and all too proud, putting ev-
ery fiber of their being on the
starting line with competitive
claims. Even if their product
will never see a gate drop or
finish line, they r-a-c-e, race!
race! race! Until they're
orange-er in the face.
Husqvarna isn't that. Even
if their business relies on the
success of global competitive
efforts to propel the brand
into mainstream consider-
ation, their ascension into
the large street segment of
motorcycling won't be domi-
nated by aggressive claims
of hyper-dominance in all
consumer components. They
intentionally define motorcy-
cling more as a journey to the
unknown or unexpected, a
push into yourself as much as
it is down a new road or trail.
Husqvarna built a
world-tour-worthy
adventure machine
in the Norden
901. It can take
you places you
wouldn't normally
see without
motorcycles.
That's a perfect
use for it.
BY JESSE ZIEGLER
