VOLUME 58 ISSUE 48 NOVEMBER 30, 2021 P29
KTM Acquires Felt Bicycles
P
ierer Mobility AG announced the
acquisition and integration of Felt
Bicycles. Founded in 1991 in California,
USA, Felt Bicycles has an established
reputation for producing high-perfor-
mance, drop-bar road, triathlon, track,
cyclocross, gravel and adventure bikes.
Always striving for innovation, during
its 30-year history, Felt Bicycles has
pioneered carbon fiber usage in bike
design, set new standards in mountain
bike suspension systems, and revolu-
tionized aerodynamic development in
the pursuit of the ultimate racing equip-
ment. Felt bikes have been ridden to
stage wins at Grand Tours, earned
record-breaking triathlon world titles,
Olympic gold medals and world champi-
onships on various terrain.
Stefan Pierer, CEO said "The acquisi-
tion of Felt Bicycles fits perfectly with
the overall strategy of Pierer E-Bikes—
that of becoming a global player in the
field of two-wheel mobility, with both
electric and non-electric bikes, across
all cycling categories. With Felt we are
able to expand our bicycle portfolio and
also strongly enter the North American
market with an established, high-per-
formance brand. The company is also
heavily involved in competition, which
brings an extra attraction for us."
CN
Pierer Mobility AG
welcomes Felt
Bicycles to the KTM,
Husqvarna and
GasGas family.
