Triumph Motorcycles Eyeing
Motocross and Off-Road
T
he iconic British brand,
Triumph, says it has teamed
with five-time World Enduro
Champion Iván Cervantes and
motocross and Supercross
legend Ricky Carmichael to help
develop a range of off-road and
motocross machines in prepa-
ration for an assault on, for the
company, new markets.
Triumph Motorcycles says it
wants to create a factory race
program and a commitment to
top-tier championship racing
in both motocross and enduro
series.
An announcement of the time-
table for the launch and reveal of
the motorcycles, as well as the
racing program and the full story
on the product advantages the
new Triumph MX and Enduro
offer, will follow in the coming
months.
Nick Bloor, CEO Triumph
Motorcycles Ltd., said, "[The]
announcement marks the begin-
ning of a new chapter for the
Triumph brand, which everyone
at Triumph is incredibly excited
to be part of. We are 100% com-
mitted to making a long-lasting
impact in this highly competitive
and demanding world, with a
single-minded ambition to de-
liver a winning motorcycle lineup
for a whole new generation of
Triumph riders."
"I am thrilled to announce that
I am joining the Triumph family
and even more excited to be a
part of their new endeavor into
the off-road product category,"
said Carmichael. "This is an
incredible opportunity for me
to join this historic brand, and I
am honored and humbled to be
a part of the development and
release of their off-road motor-
cycles. Building something from
the ground up is something that
really is intriguing to me at this
stage of my career. What is im-
pressive to me is Triumph's dedi-
cation, and passion to develop
a top-of-the-class product. Ev-
eryone that I have been involved
with [on] this project, from the
engineers, design groups, R&D
department, etc., have shown
extreme passion for what they
are doing and that is a recipe for
success and something that I
love being a part of."
CN
VOLUME 58 ISSUE 30 JULY 27, 2021 P23
Triumph says it wants
to get into motocross
racing and hired Ricky
Carmichael to help it
achieve its goal.
