IN
THE
WIND
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Harley-Davidson Launches LiveWire One
A
few years ago, Harley-
Davidson launched the
LiveWire. Back in 2019, it was
a new model that stood as the
first all-electric motorcycle for
the Milwaukee brand, and hit the
market at the same time as the
Zero SR/F.
Now Harley-Davidson has
launched LiveWire as a stand-
alone brand. The first such bike
from the brand is the—Harley-
Davidson LiveWire. Well, not
really, but it is the exact same
bike Harley debuted in 2019, just
minus the orange and black col-
orway because it's not a Harley-
Davidson.
"As part of The Hardwire
Strategy, we made a commit-
ment that Harley-Davidson
would lead in electric," Chair-
man, President and CEO of
Harley-Davidson, Jochen Zeitz,
said. "We recognized the pio-
neering spirit and brand value in
LiveWire for our community and
took the decision to evolve the
original LiveWire motorcycle into
a dedicated EV brand. Today's
LiveWire One builds on the DNA
of Harley-Davidson but with the
electric focus and ambition of
the new LiveWire brand. Harley-
Davidson and LiveWire will con-
tinue to rewrite the motorcycle
rulebook and we are excited
about this next chapter in our
legacy."
Now called the LiveWire
One, one of the big boosts for
the model is the price tag. At
$21,999 MSRP, that's a very
sizeable $7800 from what the
same bike in H-D colors cost,
which gives you a glimpse at the
value of the name on the tank (or
socket).
CN
Welcome the new LiveWire
One. With an MSRP of $21,999
it's significantly less expensive
than the original Harley-
Davison LiveWire.
