Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1370554
Husqvarna Launches Vektorr E-Mobility Concept H usqvarna's push into the E-mobility segment that started with the E-Pilen concept got another shove this week with the announcement of the new Vektorr concept. It's the first scooter to be built by the company. The Vektorr concept is designed for easy inner-city mobility and will come with a range of 59 miles and a top speed of 27 mph. Despite its designation, the Vektorr still looks very much like a Husqvarna, with design cues taken from the successful Vitpilen range of small displacement roadsters launched a couple of years ago. Partnering the Vektorr is the new Bitz electric scooter con- cept. Similar to the Bird scooters that can be found in pretty much every capital city across the U.S., the Bitz concept is designed to get more people onto two wheels in busy inner-city street environ- ments, although it will be interest- ing to see what the price point of the Bitz will be as these scooters are getting cheaper all the time via a plethora of options on sell- ing sites like Amazon. CN IN THE WIND P48 MV Agusta Relaunches In North America M V Agusta Motor S.p.A. and its subsidiary, MV Agusta USA LLC have created a new brand strategy to fully develop the brand's potential in North America. MV Agusta USA LLC will be led by Christian Henderson, who will set out to expand the brand's range of services and competences on offer, enhancing customer experience and strengthening dealer support. Henderson, a U.S. motorcycle industry-established professional, joined the MV Agusta USA team as managing director Americas May 3, 2021. He has acquired extensive knowledge of the dealer business with key motorcycle brands such as Triumph, and will lead the global MV Agusta change in the American market. Nathon Verdugo will still serve as marketing director for the brand in the U.S. "It is with great pleasure that I join the MV Agusta team," Henderson said. "I will bring to bear my years of experience in the industry, both from the dealer and the OEM perspectives. In order to further propel this iconic brand to new heights in the Americas, my focus will be on increasing brand awareness and strengthening the overall premium experience for both MV Agusta custom- ers and our dealer network. My goal is for MV Agusta to become the premier brand in each of our dealerships while remaining premium and aspirational." CN Husqvarna's Vektorr concept scooter. The Husqvarna Bitz concept. Christian Henderson will now head the revamped MV Agusta USA LLC.