Harley-Davidson Launches LiveWire,
The Electric Motorcycle Brand
H
arley-Davidson announced
the launch of LiveWire as an
all-electric motorcycle brand.
Jochen Zeitz, chairman, presi-
dent and CEO of Harley-David-
son, said, "One of the six pillars of
The Hardwire Strategy is to lead
in electric—by launching LiveWire
as an all-electric brand, we are
seizing the opportunity to lead
and define the market in EV. With
the mission to be the most desir-
able electric motorcycle brand in
the world, LiveWire will pioneer
the future of motorcycling, for the
pursuit of urban adventure and
beyond. LiveWire also plans to
innovate and develop technology
that will be applicable to Harley-
Davidson electric motorcycles in
the future."
The first LiveWire branded mo-
torcycle is scheduled to launch
on July 8, 2021 and to premiere
at the International Motorcycle
Show, July 9, 2021.
LiveWire will work with par-
ticipating dealers from the
Harley-Davidson network as an
independent brand, LiveWire
will also operate dedicated EV
showrooms in select locations,
starting in California. Harley says
customers will be able to experi-
ence the LiveWire brand in an
immersive and innovative way.
CN
IN
THE
WIND
P36
Harley-Davidson
announced that
LiveWire will be
its own brand of
motorcycle.
