IN
THE
WIND
P44
Boehm Named AMA Editorial Director
T
he AMA announced the ap-
pointment of longtime motor-
sports journalist and motorcycle
industry veteran Mitch Boehm as
Editorial Director, in addition to
other changes in the communi-
cations department.
In his role, Boehm serves as
editor-in-chief of all AMA media
properties, including American
Motorcyclist magazine and ameri-
canmotorcyclist.com.
"Mitch's editorial expertise,
wide-ranging industry experience
and keen perspective are a perfect
match for our mission," said AMA
President and CEO Rob Dingman.
"We welcome his new energy and
fresh ideas on shining the spot-
light on American motorcyclists
and spreading the word about the
work of the AMA to promote the
motorcycle lifestyle and protect the
future of motorcycling."
"Compelling storytelling really
is my sweet spot," said Boehm,
who will report to Chief Operating
Officer James Holter. "American
Motorcyclist has some serious
history and tons of potential given
the current media landscape,
and it's going to be fun work-
ing alongside Rob, James and
Creative Services Director Mark
Lapid. We've got some fresh
thinking in store for the magazine
as well as for our digital efforts,
and you'll see some of this start-
ing with the April issue."
Joining Boehm in the Com-
munications Department is AMA
Managing Editor Joy Burgess.
Burgess has more than 16 years
of editorial and marketing experi-
ence. Most recently she served
as the managing editor of Thun-
der Press and previously was the
editor of Woman Rider.
Also joining the AMA staff is
National Sales Manager Forrest
Hayashi, a respected 25-year
industry veteran specializing in
advertising, media, sponsorships
and industry partnerships. With
a 12-year tenure at Cycle News
and a 15-year stint at Transworld
Media, Hayashi brings consider-
able experience to the AMA.
Hayashi will continue to be
based in Long Beach, California,
and can be contacted via email on
fhayashi@ama-cycle.org and by
phone/text on (562) 766-9061.
Steve Gotoski, formerly AMA
Director of Business Develop-
ment, is transitioning to a new
role as the AMA Director of
Industry Relations and Busi-
ness Memberships. Gotoski will
focus on elevating benefits to the
AMA's 200,000-plus members
by cultivating the association's
numerous relationships within
the industry, improving business
member communication and
value and increasing the scope
of strategic partnerships.
Gotoski will continue to be
based in Menifee, California,
reporting to Holter. He can be
contacted via email on sgotoski@
ama-cycle.org or phone/text on
951-204-1948.
CN
Mitch Boehm (left, pictured here with
Malcolm Smith) is the new editorial
director of American Motorcyclist
magazine and americanmotorcyclist.
com. One of Boehm's many
accomplishments was writing
Smith's biography.
