IN
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Harley-Davidson's
Jason Tolleson Joins MSF
Board of Trustees
T
he newest member of the MSF Board of
Trustees is Jason Tolleson, government affairs
manager, Harley-Davidson Motor Company.
"I welcome the opportunity to serve on the
board of trustees and work with the talented team
at the Motorcycle Safety Foundation," Tolleson
said. "It is a great privilege to collaborate with the
other trustees and MSF staff in developing and
delivering quality motorcycle training for new and
experienced riders alike."
"We're grateful for the continued backing from
each MSF member company and the ongoing
engagement by our trustees," said Robert Glad-
den, MSF vice president of training operations.
"Working with them, the MSF team is looking to
build on the successes of 2020 and maintain sup-
port for the training community across the country
and around the globe."
The Motorcycle Safety Foundation promotes
safety through rider training and education,
operator licensing tests, and public information
programs. The MSF works with the federal gov-
ernment, state agencies, the military and others
to offer training for all skill levels so riders can
enjoy a lifetime of safe, responsible motorcycling.
Standards established by the MSF have been
recognized worldwide since 1973.
CN
Harley-Davidson Announces New
Chief Commercial Officer
H
arley-Davidson, Inc. an-
nounced the appointment
of Edel O'Sullivan as Chief
Commercial Officer (CCO).
O'Sullivan will replace existing
CCO Larry Hund, who retires
from the company following
18 years of service, on April 2,
2021.
"Edel has an excellent track
record of effectively building
commercial and organizational
strategies, based on clear
market and consumer insights,
that deliver strong financial and
operational results," said Jochen
Zeitz, chairman, president and
CEO of Harley-Davidson. "She
will bring new perspectives and
capabilities to our leadership
team as we execute the priori-
ties of our 5-year strategy, The
Hardwire."
Hund, 64, will work closely
with O'Sullivan through the
transition ensuring a consistent
handover.
CN
Harley-Davidson's
Tolleson Joins MSF
Board of Trustees
