Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/128400
Amp'ed Mobile To Sponsor Supercross A press conference was held in conjunction with the U.S. Open in las Vegas, Nevada on October 8 in which Clear Channel Entertainment announced that Amp'ed Mobile, a mobile entertainment company, will be the title sponsor for the AMA Supercross/World Supercross GP Series for the next three years. As part of the deal with Clear Channel, Amp'ed will be the first to broadcast live clips, in conjunction with Clear Channel Supercrossers Chad Reed and Jeremy McGrath. "Being able to see Supercross events live on mobile handsets will be huge for Supercross fans," said Peter Adderton" CEO of Amp'ed Mobile. "There are millions of pe0ple watching this sport on 1V and at the tracks plus hundreds of thousands logging on to the Supercross website just to hear the live audio of the races and our coverage will bring that experience directly to fans wherever they are "We're thrilled to bring Amp'ed Mobile on board as title sponsor," said Charlie Mancuso, president, Clear Channel EntertainmentMotors Sports. "The fact that they'll be able to deliver footage to Supercross fans' handsets straight from the races is incredible and a huge boon for the sport. We know their service is a great fit for our audience and we can't crOSS.cc.com; substantial on-site branding including Amp'd Mobile signage on the participants' front number plate, finish line banners and structures, announcer towers and for Amp'd phones. This is what Amp'd is all aIbout Live service. Supercross fans with key highlights from - bringing frve events and a unique spin on cov- races, interviews and more. erage you can't see anyplace else. Expect to see many more deals like this from us." In addition, Amp'd Mobile will be included in Supercross broadcasts on both the Speed Channel and a network broadcast 12 OCTOBER 19,2005 • CYCLE NEWS Internet broadcasts and banner ads on the official Supercross website, www.super- around the track; title sponsor of the "Tech Tower" and sampling opportunities at all will Amp'd Mobile is already a sponsor of bill- with the Amp'd touch." Amp'd will have exclusive mobile content rights to select Supercross footage for live action video clips, ringtones, wallpapers, directly to Amp'd handsets. Amp'd Mobile also create a mobile channel announcer mentions, boards and interstitials; inclusion in live wait to see Supercross on the mobile screen across the country. For the first time, Supercross fans can see the events live on their Entertainment, from the Supercross events partner to be announced through 30-second commercials, skins, screensavers and more for its Amp'd Supercross events, among other actiVities. Amp'd Mobile currently has deals with Universal Music Group, Snoop Dogg, THQ, Moderati, PRJMEDIA and others. Additional content deals will be announced as the company nears its launch toward the end of this year, according to Clear Channel.