Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/128375
Mille Media Madne!i!i
The award-winning Aprilia RSV 1000 R
Factory, the Italian motorcycle manufacturer's potent 138-hp supersport
bike, doesn't just impress on the track
and in the twisties. In April, racing
enthusiasts with a need for speed can
legally, albeit virtually, take a one-of-akind RSV 1000 R Factory full-throttle
to the city streets when Rockstar
Games unleashes the latest version of
its multi-million-unit selling Midnight
Club video game franchise, Midnight
Club 3: DUB Edition. In addition to
customizing and racing Aprilia's topof-the-Iine Factory on Xbox video
games system from Microsoft or the
PiayStation2 computer entertainment system, riders can also check out and register to win
an actual special Rockstar Games edition of the RSV 1000 R Factory at I I DUB SuperSeries
lifestyle shows. The Factory will be the exclusive motorcycle featured in the Rockstar
Games exhibit, beginning April 12 with the DUB SuperSerles show at the Los Angeles
Convention Center in Los Angeles.
')\prilia Is the performance bike brand of choice for enthusiasts who demand style with street
credibility and who steer dear of mass-market machines," saki Michael Orr, marketing manager
for Aprilia World Services. "That profile is a perfect fit for DUB SuperSeries show attendees."
In addition to connecting Aprilia with consumers at the DUB shows, the multi-tiered,
seven-month promotion includes print, interactive and retail components, such as a sweepstakes print advertising campaign in the country's top gaming magazine, Game Informer. Aprilia
will also feature the game on its national demo tour, which visits major races and events, and
Aprilia's 138 U.S. dealers will be participating with point-of-purchase promotions.
Midnight Club 3: DUB Edition, available for Xbox and Playstation2, features the world's
most coveted high-performance machines, all garaged and ready for custom modifications and
an all-out assault on the pavement. Players who choose the Aprilia RSV 1000 R Factory from
the game's motorcycle garage will find that, just like the real motorcycle, the bike already
comes standard with a wealth of race-inspired equipment and, even without modifications, is
ready, willing and able to rumble.
All Things Elnies
Footwear and apperaJ company etnies, has been busy as of late.
Whether it was on the West or the East Coast, the company has had
its hands full with all sorts of activities.
In March, the company set up camp on skid row in Los Angeles,
California, and provided thousands of homeless men, women and
children with new etnies shoes! Etnies' operation at the LA. Mission
Easter event included a giant moving tnuek, barricades and tons of
shoes. At sundown on Good Friday, etnies had donated 2000 pairs of
new shoes while the Mission served 3000 hot meals.
Then, at a fuction of an entirely different kind, the company
launched its fall 2005 line of footwear and apparel, throwing a huge
party in New York City
to celebrate. The event
was held at club called
Movida in the West
Village of Manhattan,
and team riders, pole
dancers and many of
etnies' closest friends
showed up, including
etnies' pro motocross
team riders Trigger
Gumm (pictured with
Matt Chapman) and
Cameron Steele.
.---------''--'-_.:...-_--'''=;;...;;:=------'=;.;;;;,;=====;;.;:.=;;;...=======:;;;;;;;...;;===;;....;=-.
'i'
o
a:
«