Cycle News - Archive Issues - 2000's

Cycle News 2005 04 27

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/128375

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Mille Media Madne!i!i The award-winning Aprilia RSV 1000 R Factory, the Italian motorcycle manufacturer's potent 138-hp supersport bike, doesn't just impress on the track and in the twisties. In April, racing enthusiasts with a need for speed can legally, albeit virtually, take a one-of-akind RSV 1000 R Factory full-throttle to the city streets when Rockstar Games unleashes the latest version of its multi-million-unit selling Midnight Club video game franchise, Midnight Club 3: DUB Edition. In addition to customizing and racing Aprilia's topof-the-Iine Factory on Xbox video games system from Microsoft or the PiayStation2 computer entertainment system, riders can also check out and register to win an actual special Rockstar Games edition of the RSV 1000 R Factory at I I DUB SuperSeries lifestyle shows. The Factory will be the exclusive motorcycle featured in the Rockstar Games exhibit, beginning April 12 with the DUB SuperSerles show at the Los Angeles Convention Center in Los Angeles. ')\prilia Is the performance bike brand of choice for enthusiasts who demand style with street credibility and who steer dear of mass-market machines," saki Michael Orr, marketing manager for Aprilia World Services. "That profile is a perfect fit for DUB SuperSeries show attendees." In addition to connecting Aprilia with consumers at the DUB shows, the multi-tiered, seven-month promotion includes print, interactive and retail components, such as a sweepstakes print advertising campaign in the country's top gaming magazine, Game Informer. Aprilia will also feature the game on its national demo tour, which visits major races and events, and Aprilia's 138 U.S. dealers will be participating with point-of-purchase promotions. Midnight Club 3: DUB Edition, available for Xbox and Playstation2, features the world's most coveted high-performance machines, all garaged and ready for custom modifications and an all-out assault on the pavement. Players who choose the Aprilia RSV 1000 R Factory from the game's motorcycle garage will find that, just like the real motorcycle, the bike already comes standard with a wealth of race-inspired equipment and, even without modifications, is ready, willing and able to rumble. All Things Elnies Footwear and apperaJ company etnies, has been busy as of late. Whether it was on the West or the East Coast, the company has had its hands full with all sorts of activities. In March, the company set up camp on skid row in Los Angeles, California, and provided thousands of homeless men, women and children with new etnies shoes! Etnies' operation at the LA. Mission Easter event included a giant moving tnuek, barricades and tons of shoes. At sundown on Good Friday, etnies had donated 2000 pairs of new shoes while the Mission served 3000 hot meals. Then, at a fuction of an entirely different kind, the company launched its fall 2005 line of footwear and apparel, throwing a huge party in New York City to celebrate. The event was held at club called Movida in the West Village of Manhattan, and team riders, pole dancers and many of etnies' closest friends showed up, including etnies' pro motocross team riders Trigger Gumm (pictured with Matt Chapman) and Cameron Steele. .---------''--'-_.:...-_--'''=;;...;;:=------'=;.;;;;,;=====;;.;:.=;;;...=======:;;;;;;;...;;===;;....;=-. 'i' o a: « o w F u. a iii ~ ::> 8 § . :I:

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