Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/128323
STEWART WAT[HES OVER LONDON James Stewart has long aligned his stratospheric career with a strong group of sponsoring partners that include some of the most reputable companies both in and out of the sport of motocross. Since his early days racing in the amateur ranks, Stewart has shown a talent on the racetrack that pointed toward success on the professional level. While he has experienced unprecedented success as a pro, it has been his ability to break outside of the sport of motocross' conventional boundaries that has set this popular IByear-old on the fast track to fame and success . In an example of his growing popularity, Stewart is currently featured on a billboard in downtown London. England, as part of Oakley's new campaign to promote its new line of Dartboard sunglass es. Oakley's fashion-minded campaign is based on its newest product, using Stewart 's image to bridge the gap to today's youth market. Similar Oakley ads are currently running in mainstream magazines, including a two-page spread in the May/June issue of King Magazine that features an accompanying four-page article on Stewart. The Stewart name is quickly becoming one of the most recognizable in the sport. He has nurtured long-standing relationships with Kawasaki, Fox Racing and Oakley for a combined 30-plus years. He started racing for Kawasaki in 1993 and has won 14 titles aboard its bikes , including a record I I amateur titles and three professional championships. He joined Fox Racing a year later and is celebrating his 10th season of wearing its product. And in 1995, Stewart began his association with Oakley and its goggles and eyewear. and the two have formed an inseparable relationship ever since. Cyclenews.com reader poll question of the week What is your opinion on the split Supercross championships? A The THQ World Supercross GP title should be e liminated. The only title should be the AMA Supercross Championship. If that includes European rounds, the riders would have to attend to have a shot at the title. B. It's fine the way it is with two separate titles. The guys who want to go to Europe can , and the rest can just attend the American rounds. On-line poll results from last week Do you think the penalty that was given to Chad Reed , David Vuillemin and Tyson Hadsell for using illegal fuel at the Dallas Supercross is reasonable? Yes , rules are ru les; the penalty Is justified. 2790 (65.9 1%) No, the penalty is too harsh for such a limited performance gain. 1443 (34.09%) Total Replies: 4233 C. I didn't even know that there were two titles. www.cyclenews.com CYCLE NEWS • MAY 12, 2004 139