Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/128315
Team 23 Racing To Do The Season T eam Bostrom Goes Dutch 23 Racing representatives confirmed at Daytona International Speedway that companies affiliated with NBA legend Michael Jordan will sponsor Montez Stewart in this year's AMA Repsol Superstock and Pro Honda Oils Supersport classes. The effort is owned by Edward Scott LLC with primary sponsorship from Brand Jordan, a subsidiary of Nike managed in coordination with the five-time NBA MVP Jordan. The 31-year-old Stewart will ride the # 123 Yamaha RI in Repsol Superstock and the # 123 Yamaha R6 in Pro Honda Oils Supersport. "We're thrilled to see a company affiliated with basketball legend Michael Jordan sponsor a team in the AMAChevrolet Superbike Championship ," AMA Pro Racing vice president. director of communica- tions Kerry Graeber said. "One of our primary business objectives is to provide an avenue for compa- nies like Brand Jordan to reach new markets through sponsorship in our series. This is a perfect manifestation of that vision." "It's a blessing to have Brand Jordan and the rest of my sponsors behind me ," team rider Stewart said. "I really don't think I would have the opportunity to race in the AMA otherwise:' Team officials said Jordan's willingness to support his friend Stewart and hisinterest in motorcycle rac- ing opened the door to the basketball icon's corporate partners. Additionally, team officials said Brand Jordan saw the sponsorship as an opportunity to support Jordan and his new re creational endeavors, particularly in developing products for official Team 23 Racinguse. "My goals, of course, include winning. but it's tough racing against some of the fastest guys in the world :' Stewart said. McGregor To Ride Around The World Actor Ewan McGregor will ride his motorcycle around the world in a new reality O RIGI N ALS Add Von Dutch as the latest spo nsor to back Ducati Austin's Eric Bostrom, the polesitter for the Daytona 200 By Arai on March 4. The new partnership will not only see the Von Dutch branding on Bostrom 's A1pinestars leathers, but also on his factory Ducati 999 Super bike. In addition, a dedicated Eric/Von Dutch line of high-e nd clothing that reflects Bostrom 's style and characte r will be unveiled sho rt ly and become available to fans eve rywh ere. according to a release fro m Bostrom's publicist. Having partn er ed with ou tside-industry sponsor Red Bull four years ago in what has becom e a successful long-te rm commercial and personal relationship, Bostrom is entering into this new partnership w ith the same hopes. according to the rel ease. "It was rea lly cool to get to know my new frie nds at Von Dutch because we quickly series on Bravo, according to repo rt s in Television Week magazine . learned that we had so much in common - in lifestyle and inte rests," Bostrom said. 'And this is really a nice match for me personally because the clothes are bitchin', the people The program , "T he Long Way Around ," will feature McGregor, who has there are great, and they are real motorcycle enthusiasts. We give them a strong connec- starred in such mov ies as "Trainspott ing," "Big Fish" and "Star Wars: Attack of t he Clones," traveling around the wo rld with his friend, fellow acto r Charle y tion to the motorcycle industry, and they give me a strong co nnection to the Ho llywood fashion industry. We're going to do some really cool things together. And by reading what they think about me, we definitely are Boorman. on the same page!" Bravo has made a six- Von Dutch O riginals is a Los Angeles-based episode commitment to clothing com pany specializing in fashions the show, with the series inspired by nostalgic vintage-styled clothing likely to air in the fourth quart er of this year or the beginning of 2005 . and denim. Launched in its pre sent form in 200 I, the company is named after lege ndary hot rod "Kustom Kulture" king, the late Kenneth Howa rd, who under his professional name "Von Dutch" is credited with being the first to paint hot rod-style pin stripes and flames on cars and motorcycles in the '40s and '50s. Von Dutch Flagshipsstores are located in Los Angeles, Beverly Hills, Santa Monica, California; Miami, LasVegas and Chicago, and specia lty clothing retaile rs across the United States . Canada. Europe and Japan. Motorcycle fan a nd actor Ew a n M cGregor will do a tele vision show where he rides a motorcycle a round the world. 14 MARCH 17,2004 • CYCLE NEWS 40th Anniversary