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WILLIAM G, BERNEL
Woodland Hills, CA
America's
motorcycle newspaper
Amex pulls commercial
We received your leuer regarding
the American Express Travelers
Cheques television advertising. We regret that our advertising has
caused you concern about the image
of motorcyclists. Our intention was
certainly not to ~rtray motorcyclists
in a negative lIght, but to increase
the awareness of travelers to the
dangers of carrying cash.
For ,our information, the commercia you refer to is no lon~r
being shown on television.
Thank you for taking the time to
contact us.
eu
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.....
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Sharon aayton, P'!blislan
Miko Kling/W: Artist
Marion HaQS.hila, Tytwsettn
Carolyn Branham. TY/Ns