To Fram, high performance
rn"longer" not"faster"
Longer-engine life is the main reason to buy a premium oil filter,
In-town cruising means your engine runs its hottest
Fram: a familiar name In filtration
Unlessyou race your motorcycle competitively, it will never run
hotterthan when.you cruisethrough tOwn on a warm day.
Stoplight to stoplight, your enginegets hotter and hotter.
Clearances get tight and excessive wearcan occur if your oil isn't
cleaned by a new motorcycle oil filter.
Fram is world-renowned as the mosttrusted name in oil filtration. The nexttime you change your oil, ask your motorcycle
dealer or retailer for the bright orange box. And tell him you don't
mind paying a little now instead of a lot later. He'll understand.
Fram features make the difference
The new Fram motorcycle oil filter puts an end to the myth that
all oil filters are the same. A close look provides the difference.
Fram uses one of the finest.filter mediaavailable to catch and trap
any microscopic bits of dirt, debris and wear metals before they
damageyour engine. This insures that your oil will stayits
cleanest, stoplight afterstoplight.
Allied Manufactures Fram,
Bendix end Autolite Quality Parts .
Allied Atterm8fket Division
105 Pawtucket Avenue
East Providence, RI 02916
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