Cycle News - Archive Issues - 1980's

Voices (Con tinued fro m page 4) ge nera lly that PUI th e Alo hacross Supe rcross in th a t series. Yo u might find th a t a d d i tio na l m o to r cyc le exposure in th e Stroh 's C ircl e o f Sports will be fort h co m ing before th e year's end . As I a m su re yo u are mOS I a wa re, I think it 's importa nt to give spons o rsh ip cred it wh ere cred it is due a nd Stroh 's deserves co nsidera ble credit for la king the init iat ive in sponsoring th e m ile ra ces th is yea r, p u tti ng th em on television a nd p u tti ng o th er mot orcycl in g even ts on telev ision as and wh en th e sit uati on presents itself. J USI as a n addi tio na l n o te, I th ink yo u o ugh t to be commended o n th e work yo u ' ve done o n the CPSC situ atio n . T he init iati ve yo u took is so me thi n g tha t shou ld be an exa m p le to m a n y o t he r p eop le wit h in th e industry. P ET ER STAR R Peter Starr Sports P roductions Wood land H ill s, CA M r. Starr's com pan y fi lm s m o torcycle racin g . . . Editor. Racing to sell An ope n lett er to the moto rcycle manufactu rers wh o market prod ucts in t he USA. Subject: Racing . An article in th e Ju ly 22 issu e of Business Week. " Race-ca r th rill s th at the public can bu y," a n d a weekend a t th e C hampion Sp a rk P lug 200 a t Lagun a Seca have crea ted a situa tio n w hich th e m ot orcycle m a nufacturers must even tua lly face. Accordi ng 10 1\Ir. Peter W. Sc h u tz, Presiden t of Porschc, "The co mpany's pe rfo rma nc e o n th e track is wh at mak es a Porsch e a Porsch e . . . Racin g is th e dem onstra tion o f o u r co rpora le co mpetence in tech n ol og y .. . It is part o f wh at o u r custo m ers ha ve bou gh t." Nearly 50%of Porsche's 45,OOOun it sales a nd 60%o f its $30 mill ion p rof. its o n worldwide sa les o f $830 mil lion come from th e Am eri can market. Subject: Laguna Seca. Most p eople ca m e 10 see racing which didn 't happen. Wh ere were th e facto ry riders with factory bikes? Wh ere is th e tech nology, th e flair, th e products, th e co m m itme n t, th e en th usiasm ? H ow abou t th e dea ler pride , th e co nsumer iden tifica tion a nd des ire to ride th e best? It seems th at th e facto ries have deci ded to qu it raci ng. Let 's let Porsch e set a n exa m p le for th e wa y to p resen t a n d de mons trate hi gh performance qual it y is 10 race a nd wi n o n th e tra ck. Fin al point. According to Schutz, " O u r ca rs a re not bought 10 be used , th ey're bought to be enj oyed . One does not buy a mink coa t to keep warm." Mot orcycles a nd Porsch es are in many ways a like. Let 's go ra ci ng and g et the sa les of m o torcycles u p where th ey shou ld be. P ET ER LOCASCIO Bea verto n, OR CL.OSEOUTI Save 40% Almost 2-for-1 SALE Last of the Original Design When they're gone, they're gone ~ - Regular Price: $20.00 for 2, $10.00 for 1 Closeout Price: $12.00 . for 2, $7.00 for 1 Use Order Form on Dealer Directory Page. OR Vs and mining law s This is in referen ce 10 a let ter in your Voices section (Cycle N ews, J un e 19) o n o ff-roa d ri d ing as it rela tes 10 th e ge nera l mi ni ng laws . Th e assu m p tio n th at th e " kno wledg eabl e need no t" respect vehicu la r clos ed ar ea s is fa lse. It is tru e th a t vaca nt p ub lic lands are o pe n to th e public for pro spectin g a nd o n d is- (C o nti n ued to page 21) 19

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