Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/126818
Sources of Motorsports Sponsorships 1 9 8 5 D irectory By Robert Fritchey and Wes Gibbs Dry-Dye Publishing D ivision P.O . Box 1 8 -171 7 Coronado. CA 921 18 $29 .95 Dry-Dye P ubl ish in g Div ision ca lls this book " A guide to racers seeki ng sponsors." Most of the book lis ts co m p a n ies to approa ch for sponsorship h elp; th e first 20 pages of large type co nsist o f genera l, broad guidelines to ma king sponsors hip proposa ls. T he book has two ser io us problems . Firs t, the g u ideli nes to making a p ro p osal are too bro ad a n d vag ue, and encourage th e " cost o f ra cing " approach to solicit ing spo nsorsh ip . An appen d ix in the back of the book is a sample " cost o f raci ng " break down shee t that th e a u thors suggest be used in ma ki ng sponsors hip proposals. T he " cost of ra ci ng" a p proach is mean in gl ess to a busi ness m an bei ng pi tch ed on a motorcycle racing progra m. T h e essent ia ls o f a su ccessfu l sponsors h ip pi tch a re I. H ow much it will cost a busi nessman to ge t invo lved ,in a progra m ; a nd 2. Wha t h e wi ll get o u t of it in sp eci fic terms directly applica ble to hi s bus iness. T he seco nd m ajor problem wi th th e boo k is that th e co ntacts and addre ses listed in the directo ry a re n o t cu rr en t an d severa l well- known com p an ies involved in racing aren' t even listed. Co mpan ies th at are listed of ten h ave th e wrong office or co nt ac t name included. Fo r exa m p le, C hev ro n U .S.A. sponsored a roa d racin g effort in 198 1- 1983; the deeis io n m akers o n th at p ro gram were base d in o ne of Chevron's Sa n Fra ncisco offices; th e d irectory lists a Ne w Jersey a d dr ess fo r C hevro n U .S .A. a n d in cludes n o contact name. Yama ha is listed as Yamaha int ern at iona l Corp., id ent ified as a ma n uIa ct urer o f m o to rcycl es. in fact , Yama ha Motors Corp . U.S .A. spun o ff from Yama ha Imernar ional severa l years a go a n d is n ow lo ca ted in its own headqua rters in ano ther ci ty. Yama ha int ern ati on al imports musical instr uments a nd stereo equ ip men t. No t lis ted a t a ll in th e di rect ory a re several co m pa n ies cu rrent ly in vo lved in serio us m otorcycle racing spon sorship programs. incl uding Bel-R a y L u b rica nt s, Mot o-X Fox, Answer P roducts, a nd JT Raci ng. T he .boo k does no t deliv er wh at it pr omises, a nd is inaccu ra te in at lea st som e o f th e co m pan y list ings. It isn 't wort h th e $29.95 pri ce. WESTERN 2 CLASSES FOR ALL MX RACERS! )tJu",., ~ in .n eMil""" 'fOUr .,..1td_biNI, Ie,..,. Ag. Groups Rider Bike SIz. CI...tfiClition Ie...... PeeWees Thru' yrl. Jr. Cyctes Open sree Slk. & Mod. I to I y" . Open Open 6 1e ~ 9 to11.,... . SIk . & Mod. SIk . & Mod. Minicycles 9 to 11 , rs . 12 to 16 ,,.. Open Nov. Int. Exp. '3cc SIk. & Mod. '3ec SIk• • Mod. 9 to 11 , ,.. 12 to 16 rn. sree Open Open 1050e 1050e Mod. Mod. Hov. Inl. Pro· Nov. Int . Pro· 125ce Stk . .. Mod. o'arerc". hru 21 ,no hru 21 ,n. 250Cc Stk." Mod . - No" : No • • li mit lor Moton; cle Pro cia ..... NMA has a class for you! Inc ludi ng bike size. ncer age . ncer a bili ty. in addition 10 sto ck and mod ified Get Into the be st motocross rac in g series We've got a class tor yo u w hether novice Inter med iate or Prof ess rcnal! M'E SET THE STANDARDS... YOU SET THE PACE. HI·TECH MX PERFORMANCE. lAC: the pertect mix of engineering excellence, computer aided design. and hitech tire compounds that deliverthe ground control you need! Whether you're racing or recreating, lAC makes tires specifically for your bike and riding style. F rom 80cc to all open classes, check out lAC-we set the standards that let youset the pace! • M5A- IAC's hard pack tire tor superior control, superior feeling and superior performance, Specially angled and offset side knobbies mean better cornering and control ; turned center knobs giveyou better braking and accelerati on, An easy choice for hard charqin' rider s! M5B- No matter what kind of solt terrain you're blastin' on, you've got to keep your controlling touch,This unique, self-cleaning tire gives you more bite, An ex tra wide pitch (between knobbies) prevents muddy build-up, And, extra-raised cente knobs mean better r penetration and grabbin' traction on straightaways.Ou r eel special hi-tech rubber helps you keep intouch, 100. F and experience thedifference lACdeliverswithM5B. M3A - The M3A is specifically engineered and manufactured for a variety of track conditions, The knobby design and placement mean m traction, excellent ax braking power, and su re-foote cornering , M3A tire d 's co mpound stands ur to the worst and delivers a lot of . tough miles. T advantage of the competition-no ake m atter what kind oftrack you're on, Hi-tech MXand lAC, Tractionaction at anaffordableprice, Availableacross thenation at local lAC dealers, 23