Cycle News - Archive Issues - 1980's

- Let me assure you that networks, individual stations. and newspapers "will respond to the dollar." You may hear the individual reponer or writer say that he "will not compromise my position for sponsors" but in fact, large and small advenisers and sponsors "pay the way" and if the bucks are cut off the positions will change. The heads of these companies will respond to economic pressure. If you are going to "raise hell" then let's do it correctly and stop telling each other how bad a cenain program or editorial was, let's tell the man who pays the way. Even politicians respond to their large contributors. and there's no reason that you can't cut out newspaper lists of contributors of certain politicians and notify them that you do not agree with their candidate's positions. Letters speak louder and longer than phone calls. Try it. Your efforts will be rewarded and we will survive. OG (j) WIST America's weekly motorcycle newsp'8per Sharon Clayton. Publiaher Caroline Gendry. Executive Secretary to the Publdber. Victoria Smith, Advertising/Editorial Aaaiatant. ' Editorial Charles Morey. Man,ging EditOT. Dal. Browln, Editor. Mark Kariya, Editor, THE ANGRY ARMADILLO San Antonio, TX P.S. Continue your support of the Phantom Duck of the Desert by sendinJ[ your bucks to: The Phantom Duck or the Desen, 7896 Kempster Ave., Fontana, CA 92335. . Advertising Skip JohllJOn, National Sales Manager. Terry Pratt. Sales Manager. Duan. JohtllOn. West Sales Manager. Linda Brown, Advertioing Coordinator. Graphics and Production Kristin Cooper, Graphic An;". Barbara Travers, A.istant. Marion Hatuhita. Typography. Dennis Greene. Laboratory. Accounting Mik. KliDp. Manager. Donna Bryan. Aceta. Receivable. .Pat Batty. ~. Acets. Razivable. Terry Dailey. Credit Manall"'. Clrculetlon . Ilbeba Smi.... Manager. Shirley Short. Michelle Ilemier, CheriIytt Ilemier, Laura McQ.ueen, A.u. DealerslWant Ads Yvette Cockrn. Dealer/Want Ad Sales Manall"'. Services and Support Chris Ai t c h.1 0 n . Recepticmilt. Joe JamiooD. SAS. West %%0I Cherry Ave., Long \leach, CA P.O. Box 498. Long Beach, CA 90801 (U') 4%7-7455; L.A. Line 656·8844. East 4190 Fin< Ave., Tuck.... GA. P.O. Box 805. Tuclter, GA 50084. (404) 954·7850 .• Cycle Newi/West (USPS 141·540) io pub· lilhed weekly except the fint and Iaot week o£ the cal.ndar ycar £OT $%0 per y.ar by Cycle NewI, Inc.• %%01 Cherry Avenu•. Long \leach. CA 90801. Second cI. . pootage paid at Long \leach, CA. POSTMASTER: Send form 3171 to Cycle News. P.O. Bolt _ Long 8Mch.CA ....., Subscription rates: One year. second clau mail, 120; two yean, aecond et.. mail. $'5; three ycan. second cia. mail, $5'; %5 weeks. $11. Foreign rates avail· able on request. Cycl. Newl welcomes UDIOlicited edi· lori.1 material including Ilories, cartoona. photos. etc. Such material, if pub· liohed. becomes .... exclusive property o£ Cycle Newi. Such accepted material io subject to rnilion as is nece.ary in the sol. diJcretion of Cycle Newi. UlIJOlicited material which io DOt wed will be relurned if accompanied by a lel£ addressed stamped enV<:lope. All un· solicited material will be bandied with rCalonable care, bowever. Cycle Newsauumes no responsibility for the tafety, 1011 or d.ama~ to such material. Reprinting in whole or part only by ~r mUsion o£ the publiohcn. Advertising rates and circulation information will be' senl upon requ.... See S.R.D.D. Copyright· Cycle N_. Inc: ,.,. T..d........ Cyde N _ reglatered U.S. Petent OffIce. An rights r. . .tved. ON THE FRONT PAGE: With a runawey win In the Super· bowl of Motocross, Suzuki's Mark Barnett decisively cinched the 1981 Supeiaoaa SerIes Chemplonahlp. Cover· ege aterta on p. 6. Photo by Tom Mueller. 4 Thr...wheeled Triumph did It first Tilt, uk...Cycle News printing ad~· tilements that are not only misleading but blatantly incorrect? I refer to your Honda ad appearing on pap 60·61 of your july lit illue: "Baja 1000, Parker 400, Mexicali 250, Baja 500... if anyone e1le ever finished these races on three wheela it's because they 10lt one." Wrong! Wrong! My husband, Franlt M. Danielsm fmished the November 1970 Baja 1000 on three wheela.:.a side1a4cJd Then he went on to ftnish the 500 in the following june and in November of 1971 he again finished the Baja 1000 and bettered his original time by about 5 hours. And he (and his monlteys) did it on a used 650 Triumph previously owned and ridden by Steve McQueen and Bud Ekins in the International Six Days Trial. That was over 10 years ago when the races were conducted by NORRA not SCORE. So, folks, don't believe everything you read in the newspapers, especially if it's an advenisement. MRS. FRANK M. DANIELSEN Palos Verd~, CA You're right Mrs. Danielson, but don't be too h4rd on HorulIJ.. We M.d for· gotten about The Side1a4c4 Th4t Con· quned Baja ourselves, until you reo minded w. Let's 1004 at this this _y - your hwband's Triumph -.s the first vehicle to start and finish Baja with three wheels, while HorulIJ. h4d the {irst production three· wheeler to do the deed . .. Editor. Raisin' heck Every week I see numerous letters where the writer is calling to the attention of the readers some wrong that is being done to the motorcyclist. These letters are a step in the right direction but it is time we hit the conservationalist, bleeding heans, and anti·motorcycling crowd where it hurts, "the pocket book." Here are some guidelines to help you make your voice loud and clear. (I)Wheri you see an anti·motorcycle program on TV or hear it on the radio, take notes: program names, network, date, objectionablecontmt, andmost imponantly, the names of the sponsors. If it is in a newspaper or a magazine, make notes: name of publication, writer, date, objectional content, and names of major advenisen mOlt notably motorcycle manufacturers, dealers, suppliers, etc. (2) Now relax and let your temper cool down. Emotional letters, name calling, insults, threats, etc, are only counter productive. Be couneous, factual, and to the point. (3) Always edit your letters prior to submission. If you are not sure of your facts, take the time to confmn your suspicions. Do not ramble or change your point of attack. (4) Write to every sponsor or advertiser possible.. Let each know that if they are truly interested in motorcycling and its recreational imponance, that they should only suppon actua1 programming that truly gives the true picture. Make your voice heard in as many areas as possible. Copies should be forwarded to your club. to the station, newspaper, and to the motorcycle news media. (Cycle News, Dirt Bile, etc.) Let these persons know you intend to voice your concern everytime you see or hear adverse or objectionable . material. (5) Address your concerns to the top. Send your letters to the Chairman of the 'Board, Chief Executive Officer, and President of the business or the company. Mark your envelope and letters "PersonaL" You can reference major companies at your public library in the Dunn and Bradstreet Directories and other such publicationa. Local firms can be contacted by phone to secure the names of the top people. OK, AA, but don't forget th4t letters to the networks, papers, advertisers, etc., should alsQ be wed CIS positive reinforcement to positive motorcycle· on'ented programming or writing... Editor. A father'. thanks Seems like all we do as riders' fathers is to ask. beg and plead for help and suppon from s~nsors. Then after we receive same, It's ask, beg and plead for more. Well. we want to thanlt a few people for their help in helping my soil achieve what amount of succ.'esa he's had. Most recently at the NMA World Mini GP, Bill won the' 125cc Stock Intermediate class and finished third in the 12Scc Modified Intermediates. So, thanks to Barney and Rose at Barnes Yamaha of Barstow. Terry Davis at Terrycable, and Chuck Rust at his new shop, Chuck's Super Cycle. Thanlts guysl JACK CLONTZ Hesperia, CA P.S. To whomever stole Bill's 1981 Yamaha: The tranny's broke, sucker. Thank. from IRA We would like to thanlt aU those who panicipated in our first three race series and helped to make it such a success. A1Io, many thanks to the Inland Empire Dealers Association and all the sponsors for their strong IUppan that made this series poaible. A special thanks goes to the Arroyo Cycle Park Management and all those people who worked so hard in getting the park ready for this opening series and the track preparation. This being our very first series, we feel we have learned a great deal and hope with your suppon we will be able to put on many more successful series in the future. DAVIDREES International Racing Association Riverside, CA Publlahild ..... do not neceaurlly reflect the ~ of Cycle News. Inc, Send ..... to VoIcee, Box _ Long a.ch. CAIOIltI.

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