Street
is'
Neat
You and the Other Guy
ri
The main danger to us street
riders is the drivers of other vehides , Sure as you were born ,
some car is going to cut you off
and the driver will say , qu ite hon estly.
" I d idn't see him ." Why aren't we
do ing somethin g a bo u t this?
A few years ago , the Mot orcycle
Industry Council put up billboards a ll
over the co u ntry ca lli ng m oto rists'
a ttention to the p resen ce of bikers on
the road. Motorcycle traffic acci de nts
d ecrea sed wh ile th e billboards were
up . but when they went a way , th e
.O ther Gu y went back to clobbe ring
rin visi b le m otorcycl ist s. To "see"
'something , it has to register a message
with the bra in . T he Other Gu y doesn't
register motor cycles ; we d on 't exist.
W e hav e to con vince the Other Gu y
that bikers a re sha ri ng the road , too ,
that we d o exis t , befo re we meet him
a t the intersection ,
The easiest wa y to do this is throug h
publ ic service a dvertisi ng , lik e t he
.bill boa rd ca m p a ign just mentione d .
But it takes a no n -profi t orga nization
with th e co mbine d clo ut of some big
' a d ve rtise rs to brea k loose free
(billboa rds a nd television spots. There
is a lon g lin e of cha rities . diseases a nd
warnin gs wa iting to be given pub lic
service e xposure . T h e America n
M otorcyclist Association cou ld do th e
job . with the hel p of its big compa ny
.m em bers.
Another way to co nvince th e Other
