KTM PRESIDENT/CEO STEFAN PIERER: PART 2
P90
Interview
surely occur, so that we have the
Japanese as our competitors,
but nobody else is a competitor.
Even Harley is in a niche seg-
ment of the marketplace, like
Ducati and Triumph, so if instead
of fighting each other, they all
talk a little bit more to each
other, about the supply chain or
this or that, it could empower
everybody. I started 30 years
ago with 6000 units annually,
and now we have 300,000, but
except for BMW, my European
colleagues still produce the
same kind of quantity as they
did back then. We are aiming to
take sales from the Japanese,
nobody else, and that's what I
like to do—to go racing against
the Japanese! CN
KTM recently
acquired the
Spanish-brand
GasGas. KTM
hopes to resurrect
the name like it did
with Husqvarna.
"I think for sure off-road will become
predominately electric in the future, doesn't matter
if it's trials or motocross, it'll happen."
