KTM PRESIDENT/CEO STEFAN PIERER: PART 2
P88
Interview
decision; it reminds me a little
of Mahindra's acquisition of
BSA. I think that after corona
some consolidation in the
industry will take place, and
to start a new brand, which is
effectively what TVS must do
with Norton, it's not going to
be easy.
What do you see the
effects of coronavirus as
having in the long term on
the motorcycle industry?
As I said already, smaller
and mid-sized displacements
are already becoming very
important, because powered
two wheelers have become a
key transportation item of ur-
ban mobility, and a very strong
impact is coming from electro-
mobility with low-voltage
products up to 12kW. I think
that's the driving force for the
future. On the larger capacity
segments, for sure the pre-
mium brands with very special
products, they will survive, but
for the newcomer, there's no
place anymore. So that's my
opinion. And consolidation will
Yes, when Stefan Pierer talks, people listen.
"I think
MotoGP will
come back
stronger than
before."
