VOLUME 57 ISSUE 25 JUNE 23, 2020 P85
No, it's not, but the Torrot company is handling
the assembly of our E-trail bikes in its Girona fac-
tory, so we provide the material, and they produce
the finished model, and we pay them a fee for
doing that.
You launched the SX-E5 and the Husqvarna
E-E5 this year as electric entry-level off-road
models for kids. Have the early sales for
these met your expectations?
Yes, they have indeed. But I think what we have
to do is to push more for electro-mobility to take
root in the small PTW displacements. So there's
already a huge market in Europe for the electric
bicycle, but now we need to expand this for kids
bikes, and bikes for sports and leisure use. I
think for sure off-road will become predominately
electric in the future, doesn't matter if it's trials or
motocross, it'll happen. And for sure, we'll see the
same thing within two or three years in the moped
or the scooter category. I see a very positive future
for electric products.
Is that why you acquired Pexco, your former
German strategic partner in E-bicycles, as a
wholly owned subsidiary of Pierer Mobility?
You've gone into the electric bicycle market
very strongly.
Yes, and fortunately we did it earlier than we
originally planned. By the end of December, we inte-
grated Pexco into the whole operation of the Pierer
Mobility group, and we were 100% operational by
February. I've established Husqvarna E-Mobility as a
wholly owned subsidiary into which I folded Pexco,
and this year we are selling more than 60,000 units
already in central European countries, so Germany,
Switzerland and Austria. But for the model year of
2021 onwards, we'll go to the whole of Europe under
the Husqvarna E-Bicycles and R Raymon brands.
We are additionally using our distribution network
on the motorcycle network for these, because the
E-mountain bike and the E-bicycle are perceived as
a powered two wheeler, and it's becoming a very
important product also for the motorcycle dealer who
is used to providing service, warranty and assistance
with the battery pack. I think it's a big advantage for
the dealers to have this line as well as the combus-
tion-engined motorcycles.
What sort of price point are we talking about?
It's starting at around 3000 euros (approximately
"Basically, we are repeating the
successful Husqvarna strategy,
but only with off-road products,
so that means a GasGas version
will be available of the enduro
and motocross applications of all
the KTM engine platforms."
