Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/126245
the thoughtful small touches that make ABC Leathers such a pleasure to wear-leather backed heavy duty zippers, action pleat backs and snug fitting zippered sleeves. T Clarice is probably fu s sier than your mother. And she doesn't really have time to worry about whether you ate a good breakfast or remembered to call grandma on her birthday. She is concerned that y o u'r e warm and well protected when riding or racing. So when it comes to the quality of any ABC riding gear, our founder is right there to insure that each piece meets her own standard of excellence before the famous " A B C lips" trademark gets s tit c h e d into place. L ac S 1 Furthermore, the people at ABC really do care by backing up their loyal customers with an expanded racer c o n t ing e n c y program. We've posted $10,000 dollars this year for ABC Leather wearing racers at local MX, AFM Road Races and the Camel Pro Series of Cam~l Pro Seri~. of dirt track event. : Hou.ton T e x • • Short Track hI 1'1..cc In th e main eve nt 5500.00 h i r 10lC I n th e trophy tmal $250.00 C Houston T e x . s T.T. h I 1'1 ..cc an th e main eve nt ssm 00 h I plac e In th e tr op h Y h n;al $lSO.OO national eYeDt) SI.OOO 00 wanner of th e 750cc formula uee Se an Point National SI751.11 SI,(Oloo expert nauc nal ....inner Sa n J O tIC National Ev e n t s (3) h i place In th e mam evem SSOOOO h i 1' 01cc In the troph y hn ;al5250 00 1 Ascot Natio nal Eyent. (%) I ~I l !ol place in th e m..in eve nt 5:;00.00 place in the tr ophy hn.l l S250 00 A total ofSS,1SO.DO for the of din track evenee therhe Practical Choice Cam~l Pro k rie. AFM Road Racinl Evcnu SlSOO.OO Total DOI te~ and locano ns for the AFM road r.leinlt e vents to be The kind of pride that Clarice and an no unce d 550 ,00 to be paid to 550 00 to be pai d to 550 ,00 to be paid to 5;000 to he paid to mam eve nt wm ncr her crew put into each ABC leather garment isn't really hard to understand. That's the nature of their working material, premium cowhide stock. Leather working is a few thousand year old art;and it's pretty tough not to get caught up in the pleasure of working with man's oldest garment base. After all those years and the invention of countless synthetic material s, there is s t i ll nothing that offers the warmth, protection and durability that leather is known for. Leather makes sense too, for men and women, for the racers and the street riders. ABC "'Ii!i..... has you covered no matter what your riding preference may be. We're ost famous for our racing suits, of ourse, because the asphalt and dirt o'mpetitors know what to look r in protective gear -high quality ides and extra durable conr u c t i o n . It's tha t kind of care f ABC garmen ts that has a l wed racers (with a whole lot of ck, of course) t o walk back to e pits after a 100 mph plus get-off. ae h jacket, pair of pants, or one Ieee racing suit is sewn together by skilled pair of hands well aware at their careful attentiveness ma y meday save a good portion of the earer's s k i n . ABC can s u p p ly you with custom ade leathers in a wide variety of onfigurations : one piece and two iece racing outfits, motocross paded leathers and traditional western ut street togs. There are virtually nlimited combinations of trim dego, pocket layout, collar styles d color choices. And all include th e the the th e Camel Pro krie. of road raeina e"cnt.: Daytona Road Ilac:e National Weekend S1151.01 $I.lXX100 expert na uc ua l ....m ner 5;0000 u manonal h .... tltP .... ner ue m $250 00 novice clau ....m ne r LaSUna 5ec:a World Final (non ama l25ec ma m eve nt w inne r 2SOcc m atn even t winne r ope n ItP muin eve nt wi nn er blKbike prod uct ion $;00 00 intemationa l lcwt _~ ....inner S250 00 nov ice class wrnn cr A. total of SJ,soo.DO for the a bo"e road raci DI c"YcnU CM C MX ContmlcncvTota! S*.OO S2; 00 will be paid qu art erly to t he Icllowmg # I point lc'lders In the following classes: l 25ee- 25Oce- 500c e h iKh 1'"'1Im riders o nly T h l ~ sh;lll be dct ermmed by the poinn sco re quarterly and p.lId u pon nUlih e:llio n from the C MC be rne office . An JJ Jll lo n;l1UOO 00 ..hall be paid ;It th e end of th e 1977 rJCInK ..c ;l~ ," to th e h ir;h pc m t rider 10 th e follow in« c lJ ,,< ~ llicc. HOcc and ;oQce . Thi\ will be based upon the ride r of eac h Ilf rh c .1novc W earln~ ARC M X pants cxcfu..I\c1)· du rloJ: th e ~ U.lrte r To toe d lXlhlc for con un zcncv mone y h om AB CU C ..tom le~ thcr , )' IJU must "'t~ r tl t hu AitC C u~to m l c.uhen or AB C manutacrured racms J Jlp.ard a ni)' You need not ..IJtn a co nmcr eo wea r ou r IU l htr.. (,r receive ou r money ! To rece ive the m onel' J wa rd ~ you m u ~c send in the othc ral cvclc nc "" rc)u lc\ lrom clt hu cvclc ne; "' ~ U ..I or "'~)t You " m us t ..ho..... the date of t he n~ w~p.;apcr and rhe p;lxe 11 a r rcar ~d on In the; rt;\ ulh ,c..-t.Uf,n ." rh e p.apcr You mu ~t d ispla y Jlfl1 eit her th e ARC Belllogo o r th e ARC kl" of I C~lh c r o n the tr ont of yo ur chc..t ar ea Thh !U l oUr c hol e~ ) mu..c be '>CV on th e rJ eln )':lc.lt hefS I'O both Dirt Track and Road Racing events. ABC Custom Leathers is into supporting the racers who have made us well known over the years, rather than buying up top riders with big dollar contracts. We only want to protect you not own y o u! Hand Tailored Le then By Mail When all is said and done, though, we think that the nicest thing about ABC Custom Leather products i s that an yone can own the finest custom made jacket or outfit, rather than just buying a garment off some shop's rack. ABC's custom order form details the s a m e measuring procedure that Clarice would use if you came to the shop for a fitting-anyone who can use a tape measure can get a trul y personally fitted s e t of riding clothes. All of the choices and options are right there for you to choose from, including outline sketches of the various s t yles for you to dream up y o u r very own design of lettering. Once y o u 'v e worn a top quality leather garment, like an ABC Custom outfit, you'll never forget that nothing conforms to your body like leather. And c o m m o n knowledge will tell you that nothing is as practical for two wheel motors ports from the s t a n d p o i n t of protection, durability and w:lrmth. No leather product is made with more care and pride than ABC Cus tom Leathers. Clarice Amberg sees to that! • '802 South Atlantic Avenue, South Gate, California '0280 (213) 564-1715 EATHERS Division Of Bell Helmets In c o rpo r a t e d . 11