Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/126019
year later Goodwin struck out on his own and be came one of the lar gest ro ck concert promoters on the West Coast in 1969-70. 'He staged co n cer ts for Janis Jop lin, Jimi Hen dr ix , the Stones, Chicago, th e Beach Boys, Seals and Croft, and other greats. He learned that ro ck and roll wa s th e sch ool of hard kn ocks, "because everyb ody will s tab you in th e back ." But Mike's sm all co mpany had overex tended by spreading its meager capital a b it too thin over the ex pected gross inc o me . The death blo w came from Mai Lai, Kent State, an d a bear market that laid th e Woo dstock Era to its fin al gra ve. A t the end, the company had o nly made fo ur percen t of its expected gross, which disappointed Mike eno ugh to bu y a VW camper and split to Alas ka with Diane for four months, whe re he had ti me to hunt elk and refl ect on his life. He th en ven tured down to Cen tral America on an underwater mo vie project. While there, Mike received some motorcycle magazine s from his , ad agency that h e owned in San Diego. He read where sh ort track had been promoted in Madison Square Garden and said , " If Madison Square Garden can sell out short track , motocross, we think, we can do a better job!" So he went to Sacramento an d promoted a $3,000 purse event that was sponsored by Ol ympia beer a t the Cal Exp o fairgr ounds with 13 ,56 2 people sho w ing up to see it. Though it wasn 't perfect , it had been des cribed as "Woodstock West ." Things we re rolling aga in . Mike th en d ecided to go b ig time with m o to cro ss and set up three AMA with ov ersized pu rses at even ts Sacramen to, ' Saddleback, and San Diego . He almost lost h is shirt , b ut by th en Mike had n egotiated for the L.A. Coliseum , and spen t his last few bu cks ge tting th e SuperBowl o n its feet. He asked five we ll known inves tors to ba ck his idea, only to get laughe d at. But Mik e fin ally got the money to fin an ce t he event, and needless to say , th e first Su perBowl was a su ccess. And th e suc cess hasn't sto ppe d since. Don't.just go racing thh winter Go for Greatness Ride the Florida WilllbmlabDDili i k e fi na lly st eps o ut of the office and we leave. On the way back, 1 ask him if he ever plans to do a $100,000 Eve! Kn ievel-style MX, and he says , " No. It won 't be like Eve! Kni evel's, becau se it will b e good." Then he grins, "1 ju st co m ple te d negotiations for wh at may be th e world's largest motocross, which will feature $ 100, 0 00 in prizes and money." M Am.teur N.fl. 52400 Pu,.~ national motorcycle league sanctioned ProAm National Championship (Continued on page 4 2) Motocross Series _ ___ _ _ ___.,_ For more information National Motorcycle League 1179 S .W. 1st Way or Deerfield Bch.. Fla . 33441 (30 5) 421-3278 _ Verion Moore 470 N.E. 30th St . Pom p an o Bch.. Fla . 33064 (30 5) 782-7343 ~, certificate I i I ~ ~ ~ ~ ff For f 5 ap;~eed ~:::~~.~~ accesso~ Pay to 00 Christmas gif ts f or motorcy clists ~ purch ase th at exceeds 530. 00 in acc esso rie s (Valid u ntil J an . I , 19 76 ) ~ This offer only good at : t,l T & 0 YaIIlaha i\ 24020 Narb onne Ave., Lom ita, CA 90 717 ~ (213) 534-23 11 One o f California 's largest stocking Yamah a & Husqvar na Dealers in Par ts and Accessories t,l i\ ~~~:a:.:a:.:a:.:a:.:a:.:a:.:a:.~~~~ ,... Bay Area Bultaco Grand Opening Sale 350 250 360 '·250 360 Alpina Frontera Frontera Pursang Pursang ~~ ,$1046 $1143 ..$1 219 . .$1147 $1 299 Hodaka Dirt Squirt Combat Wombat Super Combat , Super Rat Road Toad $361 $503 $656 $617 $488 ~~~ !~~a!~.~~!~f~ . \ ~ / ~ 213-649-1700 · 6 blocks West of the San Diego Freeway H 0DA KA , 15