VOLUME 57 ISSUE 24 JUNE 16, 2020 P77
T
he devastating effects of Coronavirus
on the global economy are too great
to quantify right now. But as things
start to struggle towards a new normal, it's
evident that the motorcycle industry is fac-
ing a set of challenges which comprise both
rehabilitation and opportunity. Who better
to ask for a frank appraisal of the effects of
the pandemic, as well as an assessment
of what the future holds, than the majority
owner of Europe's largest motorcycle manu-
facturer by volume, KTM's Stefan Pierer?
KTM finished last year on a continued
high after yet another record year which
saw sales spiraling up to 280,099 motorcy-
cles in 2019, a further all-time record for the
company. It is up a further seven percent
compared to the previous year in compris-
ing 234,449 KTM machines and 45,650
Husqvarnas. Its President/CEO Stefan
Pierer consolidated his position as the most
significant figure in the European motor-
cycle industry, a position underlined by the
renaming last October of the overall holding
company formerly called KTM Industries,
now known as Pierer Mobility AG.
Post-coronavirus is
full of opportunity! We
recently got the chance to
talk with KTM President/
CEO Stefan Pierer who
provided a typically
realistic look at the post-
Covid marketplace, and
his plans to address
the many issues and
opportunities it presents
KTM President/
CEO Stefan Pierer
consolidated his
position as the most
significant figure
in the European
motorcycle industry.
