Cycle News - Archive Issues - 1970's

Cycle News 1972 11 28

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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'" l- I>. Those Exciting Days of Yesteryear... N .... - Cl l!l' :> o z. ~ w Z W ...J (.) >(.) art of a Thor letterhead showing Diamond Jim Brady as marketing president of Thor. Brady was famed for his eating habits, displays of diamonds, and his girl friend, Lillian Russell. * * * and take off 'again. The Thor factory had a practice no longer popular among many manufacturers. The people who built the bikes rode them, too. One man who came to work at the Thor. plant long after motorcycle production ceased first rode a Thor before World War I. His buddy had just gotten a new bike, and our hero just had to tty it out. It happened on a Sunday, and the 18 year old dude was wearing his best clothes. Legend has it that the intrepid soul actually hit 85 mph. After returning to his pal, he discovered that his tie was tattered off at the knot and the cuffs were completely tom off his trousers. He had a hell of a time explaining to his mother. (They just don't make clothes like they used to). Thor grew in frame as a fast and reliable (for that time) Qlount, and popularity increased until its peak at the time of the army tests. r t was at its height of glory that the Thor motorcycle went out of production. After the military canceled ·the motorcycle order in favor of aeroplanes, the War Production Board ordered Thor to devote total capacity to the production of power tools. Motorcycle production was not resUIr\ed after the war, and the finest motorcycle in the land was no more. The Thor twin~linder side-valve engine. Our touring group after a few miles have Passed. Our men are sixth and seventh from the left.

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