Cycle News - Archive Issues - 1960's

- o LAWNDALE 2 'lD '" ~ <0 <0 0> .... YAMAHA 0 .... Ck '" '-l LAWNDALE CALIF ~ '-l ..::l U >. U • BOULEVARD SP 2 1822 OS 6 915046 THE FAMILY FUN CE!"4TER MOTORCYQE INSURANa 8.1. & P 0 SIO 20 5000 IYll ce. FOR CAUFORNIA RESIDENTS ON.. y COVtpues WITH CAliF. fiNANCiAl RfSPCNSrBIUTY LAW _ RATES SAME FOR MRYONE +c ASK ANY CAliF AhOTORCYQ.E DEALER FOR OUR APPlICATION OR WRITE TO CAUF. M010ICYCLI DEAL115 ASSOC. BOX 43262. lOS ANGElES. CAllF. 90043 UP TO 66 $19 67 TO 180 29 18110328 '9 OVEll 321 49 T~~~Nonda C·z (t. Hwqvarna Complete Service. Parts. MCI~/··hl· ~Jll!, In MOTORS 2422 E. HUNTINGTON DRIVE DUARTE. <:AUFORNIA '.......0_ 3S9~S.' HARRISON TO THE RESCUE Noel Harrison, starring in his first continuing television role as Stefanie Powers' co-secret agent in MGM-TV's, "The Girl From U.N.C. L.E." on the NBC network this Fall. is not only an accomplished singer, musician and talented actor, but a motorcycle rider as well. In this photo young Harrison, son of actor Rex Harrison, is rehearsinga rescue scene for "The Galatea Affair." a "Man From U.N.C.L.E." episode due in the Fall, in which he'll guest star. In this episode Harrison rides his bike to save Joan Collins and David McCallum from the clutches of THRUSH. MGM studio officials, where the television show is filmed, contacted the Motorcycle, Scooter and Allied Trades Association for technical assistance to insure authenticity of the scene. SAVE BIG MOSEY NEW 1965 HONDA'S Two Big LocJtlons LOMITA HONDA 22'-o81J 2073 W. PacifiC CCJst H ... y. MAYWOOD-BELL HONDA 6101 AtlantiC 8i . . 0. 533-2409 • For Yamaha Pam • For Yamaha Service • For New-Used Yamahas s- 510. c.Nf'. ~ , ....... o-a..- Pierce Motor Center AT 0.2550 .. Boom Is No Bast ):t'!1 VELOCETTE Due" T I SALES"SERVICE' PARTS' RENTALS 15324 HAWTHORNE ,ace" nounces that we will personally award a magnificent trophy to the Negro who places bighest in any coming Whiteman motorcycle event. Contact the American Federation of Motorcyclists for further details. Their address is in our cluh directory. CYCLE INC£ g; .t::l BY C.C. fnIm 927.933 So. Son Gob....1 aNd. • Son Gob,~l • CU 3·1310 As evidence of the rapid. progress now taking place in the merchandising of motorcycles, we are happy to report that the so-called motorcycle "bOOm" is over. It did not end witb a "Bust" as business bOOm usually do. Tbis motorcycle phenomenon is solidifying into a major industry that will be adding its billions or dollars to American's gross national product as far into the future as our crystal ball can see. Unlike tbe motorcycle bOOm that happened in Europe after the war, the U.S. version is not based on the average buyer's inability to own a car. As soon as the Europeans became prosperous enough to buy a car, they abandoned motorcycling except as a spectator sport. Over there. hundreds of thousands still attend the Grand Prix classics, both road races and scrambles. Sales tumbled. But the average U.S. cycle enthusiast already owns a car or two. He buys his cycle for a variety of reasons, but not because he has to.1 believe that U.S. cycle sales will continue to climb as long as people in the motorcycle industry tend to busine 55. It is difficult to helieve, but some key figures in the industry feel that business is tQO good. They predict that their "boom" will soon go bust. SOme of the worst pessimists say that the end is near. One leading figure in the industry said he thought, in all seriousness, that Honda's current summer sale meant that "the world's biggest seller" was already feeling the pinch. He had heard that their warehouses were jammed with motorcycles and interpreted tbat to mean that Honda sales are slipping. Ha! I am certain that everyone iethe Honda sales organization will get a nice chuckle out of that old-time motorcycle businessman's reaction to modern merchandising technique. I would laugh more heartily at the pessimists were it not for the fact that many times the nay-sayer is a brake on the wheel of progress. He refuses to increase production because he doesn't want more wo..... yet be would sooaer Plrt with his bonor than give \III bis exclusive franchise. He will not lift a finger or spend a cent to improve the sport or its "image" hecause he is afraid he might generate more consumer demand, more customers to • bother" bim. I feel sorry for the people who iJave to do business with such a loser, and I thank heaven that bistory is rapidly proving them wrong. • . • • • • • .•• • • • • • • • • • • /.".# 8,leA u.. 8.,,"1· kid. ~ 1966 SSII Ji-. <71. INI.d. ~ Juw. 1M- "IQiiw; ~ GW 1M. ~ -.J ~ iG IIOIJ, ilu:lMJi"" u.. Jtzl,.,'o,.~ ~ #f,(JW VICTOR U. lui.. UoWuU

• Cover