IN
THE
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Organizations Sign LOI For AMA eSports
National Championship Events
T
he AMA and INIT eSports
have pledged to work togeth-
er throughout 2020 and beyond
to develop two-wheel esports
championships and tournaments,
turning riders into gamers and
gamers into riders.
Toward that goal, the AMA and
INIT eSports have signed a Letter
of Intent (LOI) to plan, promote,
organize and execute AMA-rec-
ognized eSports events. INIT will
manage eSports championships
representing a number of traditional
motorcycling disciplines that are
organized to the highest standards,
earning the winners of these events
recognition as AMA eSports Na-
tional Champions and AMA eSports
National number-one plates.
"The AMA, which includes its
chartered clubs, promoters and
its members, has been organizing
motorcycling activity in America
since 1924," said AMA Chief
Operating Officer James Holter.
"As motorcycling has evolved, the
association has established new
affiliations and partnerships with
recognized experts in these new
areas. Signing this Letter of Intent
with INIT eSports lays the founda-
tion for such a partnership for the
digital gaming landscape.
"In addition, these efforts cre-
ate another channel to welcome
more members of underserved
communities and minority popu-
lations to participate in AMA
events, both digitally and in the
real world," Holter added. "While
more riders are becoming gam-
ers every day, we anticipate also
turning many gamers into riders."
In parallel with this announce-
ment, INIT eSports also an-
nounced a partnership with
Twitch, a live streaming platform
for gamers, to develop relation-
ships with pro athletes and sim
racers, including getting them
signed up and running on the
platform.
Stefy Bau, Director and co-
founder of INIT eSports and
three-time Women's World Moto-
cross Champion, said, "We are
delighted to be delivering on our
vision of bringing eSports into the
two-wheel world through our part-
nership with the AMA. Strength-
ening this further, our relationship
with Twitch will enable us to add
value to the athletes that sign up
to work with INIT eSports going
forward." CN
The AMA hopes to get
motorcycle gamers into riding
motorcycle riding by teaming
up with INIT eSports.
