Cycle News

Cycle News 2020 Issue 19 may 12

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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Page 53 of 103

T here are very few names in motorcy- cling that command the respect of Royal Enfield, especially across the Indian subcontinent. "Made Like a Gun" was the company's slogan for genera- tions (it was actually for the Bullet model, but was unofficially adopted for the entire company), and it's been a long, hard road to get into the North American market. RE reappeared on this side of the Pacific three years ago, under the guid- ance of then CEO Siddhartha Lal (he's since been replaced by Vinod K. Dasari), with the Himalayan the leading light in a six-bike line up alongside the Interceptor, Continental GT, Thunderbird, Classic, and the redoubtable Bullet. The Himalayan is knee-deep in one of the most competitive arenas in the mod- ern motorcycle market in the small-capaci- ty adventure sector. Around the same time the Himalayan hit the market, BMW came out with its G 310 GS, a year later Honda's CB500X and Kawasaki's Versys 300-X, and this year, KTM with its 390 Adventure. VOLUME 57 ISSUE 19 MAY 12, 2020 P53 The RE Himalayan might not fit the same bill as what's coming from Japan and Europe, but it's pretty capable off-road.

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