technical about the bikes, but when it comes to the
sales, that's what the dealers are here for."
As for the effort on the ground, it's an impressive pro-
gram from Raines and his crew, and a thorough showing of
Yamaha's expansive line of off-road motorcycles.
"When I go to a motocross track or an off-road
event, I carry the whole fleet," said Raines. "We're a
one-stop shop. We have the kids bikes, we have the
moto bikes, we have the off-road bikes, we have all
the competition off-road. We don't carry the WR line
because typically most of the places we're going are
competition-based. But we do have the ability to ser-
vice any customer. Even here at the motocross track,
a lot of people that are desert racers, Big 6 [NGPC
Series] racers that are here specifically for the FX and
off-road line."
MALCOLM SMITH KIDS
LEARN TO RIDE DAY
The dealership that was on hand for Raines' Mile-
stone day was Malcolm Smith Motorsports. The MSM
crew pulled double duty that day, also hosting their
signature Malcolm Smith Kids Learn to Ride Day. The
annual event has taken on a life of its own, with avail-
THE HANDS-ON APPROACH TO GROWING THE SPORT
P90
Feature
able slots snapped up like concert tickets,
prompting Alexander Smith (Malcolm's
son) to enlist the help of USMCA (United
States Motorcycle Coaching Associa-
tion), the fast-growing organization
dedicated to certifying rider coaches
to both teach people how to ride
dirt bikes, and coach them to
grow their skills on the track.
Alexander explained how
USMCA came to be a part of
the signature Malcolm Smith
Kids Learn To Ride events.
(Left) Alexander Smith (left) and USMCA coach Donnie
Hansen were proud to spend a day with first-time riders.
(Below) New riders got the opportunity to learn
one-on-one from USMCA-certified coaches.
