IN
THE
WIND
P40
Feld Entertainment
Expands Partnership
with St. Jude Children's
Research Hospital
F
eld Entertainment and St.
Jude Children's Research
Hospital are expanding their
partnership to continue to
support the St. Jude mis-
sion: Finding cures. Saving
children.
Over the past three sea-
sons, Supercross has raised
more than $300,000 for St.
Jude through various activa-
tions including the This Shirt
Saves Lives campaign.
New this season, Monster
Jam will join the movement
and help push fundraising
to a new level. Each of the
seven domestic Monster
Jam tours will have a driver-
athlete as a dedicated St.
Jude ambassador to help
raise awareness. Feld Enter-
tainment hosts 17 events with
Supercross in stadiums and
over 300 events with Mon-
ster Jam in arenas and sta-
diums. Fans of Supercross
and Monster Jam can sup-
port St. Jude when attending
events in 2020 through the
text to donate campaign to
ensure that families never
receive a bill from St. Jude
for treatment, travel, hous-
ing or food—because all they
should worry about is help-
ing their child live.
"Both as a family-owned
business and one that cre-
ates events for families,
supporting St. Jude is a
powerful way to honor our
company's mission to uplift
the human spirit," said Ken-
neth Feld, Chairman and
CEO for Feld Entertainment.
"We've seen the enthusiasm
for St. Jude from our fans
and Feld Motor Sports as-
sociates grow through our
relationship with St. Jude
and Supercross over the
past three years. This year,
we are eager to extend this
effort across our motors-
ports tours with the addition
of Monster Jam events in
2020, building awareness of
St. Jude's remarkable lifesav-
ing work. We intend to reach
our goal of raising more
than $500,000 this year to
positively impact St. Jude
patients and their families
through our live events."
Fundraising efforts for
both Supercross and Mon-
ster Jam kicked off the
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