P124
CN
III LOWSIDE
BY RENNIE SCAYSBROOK
H
uman beings love content.
Content. Content. Con-
tent. The more, the better,
and right now, we live in an age
where there has never been
more accessible content than in
any point in human history. It's
a large part of why Cycle News
has been so successful for so
long, primarily that we consis-
tently create more motorcycle
content than almost any other
source out there (cue blowing
your own horn music).
But a conversation a couple
of weeks ago got me thinking. I
was in a Walmart parking lot, of
all places, with the 2019 Honda
CBR1000RR SP I've been riding
for the past few months, and a guy
came up to me to ask me a few
questions about the red missile.
After a couple of minutes of
back and forth, and upon noticing
the little Cycle News sticker on
the front wheel guard, he realized
that I, indeed, worked here and
so the conversation quickly swept
towards motorcycle content.
I didn't ask his age, my guess
was he was around 30, but he
was clearly knowledgeable on
riding and racing so I couldn't
help but ask where he got his
motorcycle content from?
"YouTube, man. Only YouTube."
He knew of Cycle News' You-
Tube channel, but admitted he
had not gone onto our website
for years. Reading in-depth bike
tests and race reports were not
on his radar, and I suspect they
THE CHANGING FACE OF CONTENT