VOLUME 56 ISSUE 43 OCTOBER 29, 2019 P37
cbdMD Partners With Supercross
F
eld Motor Sports, Inc. announced that cbdMD, Inc. (NYSE American: YCBD) has come on board
as the exclusive CBD partner for both Monster Energy Supercross and the Monster Energy Cup.
The multi-year agreement officially began at last week's held at Sam Boyd Stadium in Las Vegas and
will extend into the 2020 Monster Energy AMA Supercross, an FIM World Championship, season.
"We're excited to be the first motorsport to have an exclusive deal within the CBD category," said
Jason Bitsoff, SVP of Global Sponsorship for Feld Entertainment. "Supercross is leading the way in
the motorsports industry and we're always looking at partners that are also category leaders."
cbdMD sponsors an array of professional athletes that cover a broad spectrum of sports, from
pro surfing, beach volleyball, golf and tennis, to MMA and Supercross. The Monster Energy Cup, an
invite-only race, attracted the elite of the sport both on and off the track and featured a potential $1
million purse, the largest prize in motorcycle racing, and included an iconic in-seating track section
dubbed the cbdMD skyhook.
"As a category exclusive partnership with Feld Motor Sports, cbdMD is excited to expand our
relationship to both Monster Energy Supercross and their fans. We feel this fast-growing sport is the
perfect platform for our products, and the weekend was nothing short of a huge success for our vi-
sion for the future and the growth of our brand," said Caryn Dunayer, President cbdMD. CN
After a rocky
start, CBD is now
welcomed with
Monster Energy
Supercross.
PHOTO: STEVE COX
