IN
THE
WIND
P56
Shark Buys Nolan
Helmets
F
rench brand Shark Helmets, known as the
lid of choice for Jorge Lorenzo and Alex
Lowes, has acquired Italian brand Nolan Helmets.
It's actually a deal between Shark's parent company 2Ride
Holding Group, which owns Shark, Bering, Ségura, Bagster
and Cairn, taking over the Nolan Group, which consists of Nolan, X-Lite and Grex.
"We're thrilled today to be concluding this merger," said Patrick François, President of 2Ride Holding.
"Our intent is to optimize all this Italian, French and European expertise in order to offer our global con-
sumers more protective, and easier-to-use products.
The Nolan and Shark brands, as well as their respective teams, both embrace the same values, dedi-
cated to the safety of our riders, whether on a motorcycle or any other means of transportation.
"As of now, our teams have begun to work together in the aim of building this future for our users." CN
MV Agusta Teams With
Chinese Brand Loncin
I
talian manufacturer MV Agusta
Motor, and the Chinese industrial
company Loncin Motor Co., Ltd.,
have entered a long-term agree-
ment that has, as a base, the
development of an all-new family
of MV Agusta products in the 350-
500cc displacement.
"This strategic alliance is an
important step to consolidate our
vision for the future of MV Agus-
ta," said MV Agusta CEO Timur
Sardarov. "Our target is to reaffirm
our leadership in the production
of upper-premium motorcycles,
while also enlarging our customer
base by offering a broader range
of products without compromising
our distinctive design and perfor-
mance."
The new bikes will be designed
by MV Agusta and manufactured
in China by Loncin.
"The conclusion of the strate-
gic agreement is conducive to
Loncin's and MV Agusta's joint
response to the changes in global
market demand and to the coordi-
nated development of both sides,"
said Loncin President, Yong Gao.
"Loncin will use advanced manu-
facturing resources and Chinese
market knowledge to help MV
Agusta expand its product line
and enhance product competitive-
ness." CN
Shark Helmets
have gobbled
up iconic Italian
brand Nolan.
Sardarov and Yong shake hands.
Chinese MV Agustas will now be a thing
for the smaller capacity market.
