Cycle News

Cycle News 2019 Issue 09 March 5

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/1088768

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Honda puts in $300,000 for two ad- vertisements in the Academy Awards. The sell is now complete, and by 1970, Honda motorcycles have sold over 500,000 units in North America. A decade after the fresh-faced com- pany landed in Los Angeles, Honda now controls much of the global motorcycle industry. The Cub's social impact is greater than the Model-T Ford and the Toyota Corolla. The cheap and reliable little Cub allows everyone from below the poverty line to top one percent of income owners to go about their day and enjoy motorcycling. By the end of 2017, sales of the Cub—now dubbed the Super Cub and having gone through 11 different variations— surpass the 100,000,000 mark, mak- ing the Cub the most popular person- al transportation unit ever created. That's the short version of the vast, immersive history of the Honda Super Cub. Honda's little personal transportation marvel has remained part of its global lineup since the beginning in 1959, but it's not been imported by American Honda to the U.S. since 1983. 2019 HONDA C125 SUPER CUB FIRST REVIEW P90 A gear-position indicator lives in this here dash. Heel-toe gearshift is a throwback to the original Cub.

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