Honda puts in $300,000 for two ad-
vertisements in the Academy Awards.
The sell is now complete, and by
1970, Honda motorcycles have sold
over 500,000 units in North America.
A decade after the fresh-faced com-
pany landed in Los Angeles, Honda
now controls much of the global
motorcycle industry.
The Cub's social impact is greater
than the Model-T Ford and the Toyota
Corolla. The cheap and reliable little
Cub allows everyone from below the
poverty line to top one percent of
income owners to go about their day
and enjoy motorcycling. By the end
of 2017, sales of the Cub—now
dubbed the Super Cub and having
gone through 11 different variations—
surpass the 100,000,000 mark, mak-
ing the Cub the most popular person-
al transportation unit ever created.
That's the short version of the vast,
immersive history of the Honda
Super Cub. Honda's little personal
transportation marvel has remained
part of its global lineup since the
beginning in 1959, but it's not been
imported by American Honda to the
U.S. since 1983.
2019 HONDA C125 SUPER CUB
FIRST REVIEW
P90
A gear-position
indicator lives in
this here dash.
Heel-toe
gearshift is a
throwback to
the original
Cub.
