MV AGUSTA CEO TIMUR SARDAROV PART 1
P78
Interview
Our strategy
for 2018 was to
stabilize everything,
from production to
the sales network to
get back to normal
again after so
much uncertainty
about its long-term
existence."
and Black Ocean essentially financed
the restructuring of MV Agusta after its
latest bout of financial uncertainty.
Sardarov has had a hands-on role at
MV's Varese factory since June 2017, and is
now responsible for the overall management
of the prestigious manufacturer, winner to date of 270
Grand Prix races, 38 World Riders' Championships, and
37 World Constructors' Championships.
The chance to speak with Timur Sardarov after his
acquisition of a majority slice of MV Agusta equity revealed
his key pointers for the company's future direction.
Timur, please bring me up to date on the
ownership of this company.
Well, I guess I became the captain of the ship at MV
Agusta. Our investment company Black Ocean has
purchased a majority shareholding in the company, and as
a result of this I've become CEO and Chairman of the MV
Agusta Group, while Giovanni Castiglioni has been ap-
pointed President. It's exciting times, because Gio and I
will be working together to restore MV Agusta to its cor-
rect place in the motorcycle market. We've completed
a capital injection of over 50 million euros in total
to strengthen the company's resources, and to
underwrite its future business plan.
What will be your respective
responsibilities?
Giovanni's skills are in product, he's an abso-
lutely incredible visionary on the design
side, whereas my expertise is more in
technology, as well as marketing and sales—
that's what I'm good at. I know how the tech
world works, and one reason I decided to
come in to MV two years ago was to work
on a new way to sell these bikes, as part
of a multi-year effort for developing MV
Agusta as a company.
I believe my
skills are compli-
mentary to Gio's,
so together we can
create an MV Agusta
that hasn't existed before—
a soundly financed, stable,
The Cagiva
Elephant will,
once again, be
in production
and will serve as
MV's electrically
powered cousin.
