P82
Interview
MV AGUSTA CEO TIMUR SARDAROV PART 1
er market with a range of electric
bicycles with a seven to 11 kilo-
watts removable battery, but with
beautiful MV Agusta-type styling.
These will be electric products,
which are fully practical, aimed at
urban commuting, but which also
have the style and the charisma
that MV Agusta products have
always had, branded as Cagiva.
My desire is for Cagiva to
stand alone, because it's a very
powerful brand in its own right,
but unfortunately its image got
diluted through association
with brands like Ducati and MV
Agusta and Husqvarna that Gio's
family owned alongside it.
It shouldn't be like this. I want
Cagiva to have its own identity,
its own team, its own products,
and from the two brands to lever-
age off each other, starting right
now. In the short term Cagiva will
be leveraging off MV Agusta's
technical knowhow, maybe off
MV's design, and certainly off
the Agusta dealer network and
supply chain. Then later on,
Agusta will leverage off Cagiva's
experience in electric—I can
foresee we will be making MV
Agusta electric bikes. We must
remember that Cagiva, at one
stage, was Italy's largest manu-
facturer of motorcycles, and that
it was Italy's most successful
500cc Grand Prix brand, long
before Ducati entered MotoGP—
so it has a great story to tell in a
modern context.
Do you already have an
electric development team
working on Cagiva E-prod-
ucts?
Yes. You can expect us to
launch a range of such models at
EICMA 2019 next November.
Stay tuned for the next issue
for part two of Alan's chat with
Timur Sardarov where we find
out more on the new Brutale
range and MV Agusta's upcom-
ing Moto2 debut. CN
Cagiva will be the electric
brand of the MV group."
MV Agusta is out
of WorldSBK,
and will now
focus on Moto2
starting in 2019
with Forward
Racing.
