P34
IN
THE
WIND
KID ROCK
GOES HARLEY
K
id Rock has inked an exclusive partnership with Harley-Davidson that will include
the rock star performing during the company's
110th Anniversary celebration on Labor Day
Weekend.
The partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock's Rebel Soul
tour, which kicks off February
Kid Rock
2 in Kansas City. Harley-Davidhas signed
son plans to offer fans unique an exclusive
experiences at each of the 60 partnership
planned stops during the Rebel with HarleyDavidson.
Soul tour. The tour sponsorship
is just one aspect of the relationship, which
will extend from concerts to retail promotions.
The final stop on the tour is Saturday, August
31, when Kid Rock rolls into Milwaukee, Harley-Davidson's hometown, to party with thousands of his fellow riders. Kid Rock will play
a ticketed show at the Marcus Amphitheater,
which is located on the south end of Milwaukee's Henry Maier Festival Park (Summerfest
Grounds). Fans who purchase 110th Anniversary ticket packages (currently available at
www.ticketmaster.com) will have an opportunity to
purchase tickets for Kid Rock's 110th Anniversary
performance before they go on public sale later
this spring. Kid Rock is one of three headliners
Harley-Davidson plans to announce for the 110th
Anniversary Celebration in Milwaukee - the other
entertainment will be announced later this spring.
"What's not to love about Harley?" said Kid Rock.
"They are the backbone of American culture,
the flagship American brand. I am honored and
excited to partner with this legendary icon that
has helped to define American freedom at home
and abroad. In 110 years no one has done a better job of representing America - there is noth-
ing that screams America like Harley-Davidson."
Another element of the partnership is an exclusive line of limited-edition, co-branded Rebel
Soul merchandise featuring a line coined by Kid
Rock: "I can't hear you over the rumble of my
freedom." Fans will be able to purchase concertspecific merchandise at each show, as well as
an exclusive line of merchandise at participating
Harley-Davidson dealerships across the U.S.
This is the first time either brand has offered such
an extensive line of co-branded merchandise.
Event dates and tickets for Kid Rock's Rebel
Soul concert tour are available at www.ticketmaster.com.
