VOL. 56 ISSUE 4 JANUARY 29, 2019 P89
at the marketing dollars and kind of where
the company was at the time, and where
some of our plans were and everything
and it just seemed to be a good fit.
We felt like we'd kind of done a pretty
good job of growing and everything, but
we're not a California company. We're an
Idaho company. We're a pretty humble
company. I think we finally needed to let
more people know that we are a pretty
legit distributor in this industry. We've had
dealers over the last four or five years
asking us to compare ourselves to the
"big guys" and wanting to know if we
can service more business. We have six
warehouses and from what I've heard,
I think we have more reps than any of
those big guys. But the perception that
we're this small company out of Idaho is
not really accurate. Again, we don't go
(Opposite) WPS
also owns the
Fly Racing gear
brand, which you
now see regularly
being worn by top
factory racers and
champions.
(Below) Next time
you see the large
WPS canopy in the
AMA Supercross
pits, stop by and
check them out.
OVER THE LAST FIVE YEARS."
around and beat on our chest too much and say a lot of stuff. We just roll
up our sleeves and go to work every day and we slowly got to the point
that we are now among the big guys if not the big guy. And we are invest-
ing to add around 430,000 square feet in additional warehouse space
before the end of 2019. It gives us more opportunities to continue to
grow. More infrastructure, more automated stuff, so we can continue to
grow. We still have a lot of stuff with good momentum going right now.
Overall, the motorcycle business based on new bike sales and
just about any measurement that there is available, it's flat to
slightly down to maybe slightly up year over year, each of these last
five years or so. WPS works with a lot of dealers so what do you see
in the market?
Some segments are off a little more. There are other segments that are
up. Depending on what part of the country. If you're heavy into the UTV
